Lisa Horwich
Managing Partner – Research Principal at Pallas Research Associates, LLC | Seattle, Washington, United States
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Lisa Horwich is a dynamic force at Pallas Research Associates, LLC, where she serves as Managing Partner and Research Principal. With a robust background in system integration and software development, Lisa brings a unique perspective to the world of B2B technology market research. Her passion for technology is evident in her commitment to helping businesses navigate the complexities of the tech landscape, ensuring they have the insights necessary to make informed decisions.
At Pallas Research, Lisa leads a team of smart thinkers dedicated to delivering high-quality business-to-business research and competitive intelligence. One of her key projects involved managing and moderating a three-day online discussion board with IT professionals and developers, focusing on product and message testing. This initiative not only provided invaluable feedback for clients but also fostered a collaborative environment for industry experts to share insights and experiences.
Lisa's expertise spans various domains, including qualitative and quantitative market research, B2B marketing strategy, and data analysis. Her ability to synthesize complex information into actionable strategies empowers technology companies to refine their offerings and enhance their market positioning. With a strong emphasis on cross-functional team leadership, Lisa ensures that her clients receive comprehensive support tailored to their specific needs. Her analytical mindset and deep understanding of the tech industry make her an invaluable partner for organizations looking to thrive in a competitive landscape.
Managing Partner – Research Principal at Pallas Research Associates, LLC in January 2009 to Present
Director at Hemispheres: Research for Humans in February 2017 to April 2018
Engagement Manager at Management Insight Technologies in January 2004 to January 2009
Product Marketing Manager at Creo (formerly ScenicSoft) in January 1999 to January 2001
Manager, Middle Market Consulting at Ernst & Young in January 1997 to January 1999
Marketing Communications Manager at Simpson Paper Company in January 1990 to January 1995
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Market Research
Strategic Consulting
Competitive Intelligence
Product Marketing
Management Consulting
B2B Marketing
Survey Design
Competitive Analysis
Business Analysis
Focus Groups
Quantitative Research
Qualitative Market Research
B2B Marketing Strategy
Data Analysis
Customer Insight
Segmentation
Marketing Strategy
Project Management
Marketing
Cross-functional Team Leadership
Advertising Research
Analysis
Analytics
Marketing Research
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Discover more about Pallas Research Associates, LLCWhat is Lisa Horwich email address?
Email Lisa Horwich at [email protected] and [email protected]. This email is the most updated Lisa Horwich email found in 2026.
What is Lisa Horwich phone number?
Lisa Horwich phone number is +12023238556 and +17326623262.
How to contact Lisa Horwich?
To contact Lisa Horwich send an email to [email protected] or [email protected]. If you want to call Lisa Horwich try calling on +12023238556 and +17326623262. (updated on October 30, 2024)
What company does Lisa Horwich work for?
Lisa Horwich works for Pallas Research Associates, LLC
What is Lisa Horwich's role at Pallas Research Associates, LLC?
Lisa Horwich is Managing Partner – Research Principal
What industry does Lisa Horwich work in?
Lisa Horwich works in the Market Research industry.
Lisa Horwich Email Addresses
Lisa Horwich Phone Numbers
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