Lisa Barrette
Vice President of Marketing - Business Development at Freshpet | New York City Metropolitan Area
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Lisa Barrette serves as the Vice President of Marketing - Business Development at Freshpet, where she leverages over 15 years of extensive experience in the consumer packaged goods (CPG) sector to drive brand growth and innovation. In her current role, Lisa is instrumental in shaping the marketing strategy for Freshpet’s product lines, focusing on the unique needs of pet owners and their furry companions. Her expertise in brand positioning and management has allowed her to successfully revitalize and turn around iconic brands, ensuring they resonate with consumers in an increasingly competitive market.
One of Lisa’s key projects involves spearheading the brand's expansion into Canada and enhancing its presence within pet specialty retailers like Petco and PetSmart. By utilizing her skills in shopper marketing and trade marketing, she has developed targeted campaigns that not only elevate brand visibility but also drive sales and consumer engagement. Lisa’s proficiency in consumer insights enables her to identify emerging trends and preferences, allowing Freshpet to stay ahead of the curve in product development and pipeline innovation.
Moreover, Lisa excels in cross-functional team leadership, fostering collaboration between marketing, product development, and sales teams to ensure cohesive execution of strategies. Her adeptness in managing agency relationships and open innovation initiatives has resulted in successful partnerships that enhance Freshpet’s market position. With a strong foundation in fast-moving consumer goods (FMCG), Lisa Barrette continues to make significant contributions to Freshpet’s mission of providing fresh, healthy pet food options, ultimately enriching the lives of pets and their owners alike.
Vice President of Marketing - Business Development at Freshpet in July 2015 to Present
Senior Marketing Director - Meals and Breakfast at Pinnacle Foods Group LLC in November 2013 to January 2015
Senior Marketing Director - Seafood and Breakfast at Pinnacle Foods Group LLC in November 2012 to November 2013
Senior Marketing Director - Seafood and Hungry-Man at Pinnacle Foods Group LLC in November 2011 to November 2012
Marketing Director – Innovation, Licensing and M&A at Post Foods in June 2011 to November 2011
Marketing at Kraft/Post in May 2000 to November 2011
Marketing Director – Kids and Manufacturing Synergies at Post Foods in August 2010 to June 2011
Marketing Director – Honey Bunches of Oats at Post Foods in July 2009 to August 2010
Marketing Director – Innovation, Channels, and Export at Post Foods in August 2008 to July 2009
Senior Marketing Brand Manager – Health and Wellness Innovation for Bars and Cereal at Kraft Foods Group in June 2006 to August 2008
Marketing Brand Manager – South Beach Diet Bars at Kraft Foods Group in January 2006 to June 2006
Marketing Brand Manager – Handi-Snacks at Kraft Foods Group in December 2003 to January 2006
Marketing Brand Manager – Snacks Innovation at Kraft Foods Group in December 2001 to December 2003
Marketing - Senior Associated Brand Manager – Confections Innovation at Nabisco & Kraft Foods Group in May 2000 to December 2001
Marketing - Associated Product Manager at DMC (Dollfus, Mieg & Cie) in February 1999 to April 2000
Marketing - Brand Assistant at Block Drug Co Inc in October 1997 to January 1999
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Integrated Marketing
Consumer Products
Marketing
Customer Insight
Product Development
Innovation Development
Pipeline Development
Taking New Products to Market
New Business Development
Marketing Strategy
Management
Brand Management
Forecasting
Shopper Marketing
Brand Architecture
Strategic Brand Positioning
Consumer Insight
Cross-functional Team Leadership
Business Planning
Turnaround Strategy
Product Management
Open Innovation
New Product Roll Out
Managing Agency Relationships
Facebook Marketing
Recruiting
Talent Developer
Team Leadership
P&L Management
Productivity Improvement
Mergers & Acquisitions
Food
Packaging
Online Marketing
IRI
Nielsen
CPG Industry
Trade Marketing
FMCG
Business Development
Fast-Moving Consumer Goods (FMCG)
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Discover more about FreshpetWhat is Lisa Barrette email address?
Email Lisa Barrette at [email protected] and [email protected]. This email is the most updated Lisa Barrette email found in 2026.
What is Lisa Barrette phone number?
Lisa Barrette phone number is +19732557792 and +18609284216.
How to contact Lisa Barrette?
To contact Lisa Barrette send an email to [email protected] or [email protected]. If you want to call Lisa Barrette try calling on +19732557792 and +18609284216. (updated on September 13, 2024)
What company does Lisa Barrette work for?
Lisa Barrette works for Freshpet
What is Lisa Barrette's role at Freshpet?
Lisa Barrette is Vice President of Marketing - Business Development
What industry does Lisa Barrette work in?
Lisa Barrette works in the Chemical Manufacturing industry.
Lisa Barrette Email Addresses
Lisa Barrette Phone Numbers
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