Lindsey Fujita's Email

10 years of experience in product strategy and marketing in medical devices, biotechnology, and health IT. Unique blend of technical acuity, creativity, and strong organizational skills are evident in the effective development and execution of several projects, programs, and strategies. Well respected for professionalism, work ethic, focus, attention to detail, responsiveness, and mastery. Specialties: Develop and Implement Domestic and Global Go-To-Market Strategies · Product Development Life Cycle · Operational and Financial Modeling · Strategy Development for New and Existing Market Opportunities · Product Roadmap Management · International and Domestic Customer Presentations and Training Programs · Introductory and Advanced Training Programs for Sales and Implementation Teams · Develop and Maintain Strong Customer and KOL Relationships · Evaluate New Business Development Opportunities · International Liaison · Sales Territory Development · Product Marketing

Senior Product Manager, Spine and Orthopedics @ From August 2014 to Present (1 year 5 months) Associate - General Management Rotational Program @ • Participant in General Management Rotational Development Program with 6-month rotations through Strategy and Product Management. • Led development of company’s first operational cost models for Health Information Exchange, Population Health Management, Direct Messaging, and Meaningful Use 2 prompting development of new divisional business, operational, and pricing strategies. • Partnered with cross-functional team to develop company’s first Patient Engagement business and product strategy in many years. Initiated development effort for the patient portal redesign - on track for a December 2014 release. • Launched 3 new Meaningful Use patient engagement front end reports complete with sales and end-user trainings and documentation. • Managing development and go-to-market for ICD-10 transition, Meaningful Use 2, electronic prescribing product, and production support. Honors and Awards: On the Spot Award (2014) From September 2013 to August 2014 (1 year) emeryville, ca2013 MBA Candidate @ From 2011 to June 2013 (2 years) Summer Associate @ • Identified $800K in cost savings within four physician preference item initiatives by analyzing the effect of price reductions and product standardizations on the bottom line. • Led the presentations of identified cost savings opportunities to the hospital administration and physicians obtaining the necessary internal support needed to enter vendor negotiations. From June 2012 to August 2012 (3 months) Senior Product Marketing Manager @ Venture capital funded start-up company. • Developed and executed domestic commercialization strategy for company’s first product with a revenue goal of $1M in year one. Launch focused on (1) developing a strong messaging and positioning campaign, (2) identifying and managing key opinion leaders, and (3) development and implementation of a field support system to drive mind share and motivation for the 400+ person distributor sales force. • Initiated and led project teams for the company’s first 3 line extension projects. The first project launched on schedule (3 months) and on budget ($500K). • Developed the New York, NY and Portland, OR sales territories, obtaining the first 6 key account approvals. These territories were the highest revenue accounts for the first 6 months. From February 2010 to June 2011 (1 year 5 months) Senior Global Product Manager and Global Product Manager – Arthroplasty Product Portfolio @ Managed the global product strategies and commercialization efforts for the artificial disc portfolio. Selected to also manage the upstream activities for the second highest priority project for the division in the cervical fusion market. • Developed, managed and executed international launch of Stryker’s cervical artificial disc while simultaneously developing and managing the domestic launch plans and strategies of Stryker’s lumbar and cervical artificial discs in anticipation of FDA approvals. • Partnered with international managers to execute the international launch of the cervical artificial disc in Europe, North and South America, and the Pacific. Managed and executed training programs, sales strategies, customer and procedural targeting and promotional activities –sales rep and physician champions established in every targeted country withing 3 months of launch. • Managed publication strategy for arthroplasty portfolio (31 of 64 abstracts published – the most for any product). • Implemented first Sales Rep Project Panel to bring unique, field-based perspectives to product development for Stryker Spine's second highest priority project in the anterior cervical fusion market. Most divisional projects thereafter incorporated similar panels. • Partnered with Business Development to evaluate 15 new technologies over 18 months, and to provide recommendations for acquisition or licensing on each. Company followed every recommendation. • Executed first Women In SpinE (WISE) surgeon education course – the first course of its kind in the industry. • Selected by the VP of Marketing to a 4-member team to develop a “New Product Launch Process” for the marketing department. Honors and Awards: Marketing MVP Award 2008, Best Marketing Communications Award 2009, Above and Beyond Award 2009. From June 2008 to February 2010 (1 year 9 months) Associate & Global Product Manager – Posterior Interbody Portfolio @ Managed and expanded Stryker’s posterior interbody portfolio. • Managed second largest global product platform (over $40M, CAGR ~ 20%). • Initiated the development and launch of multiple new products (one of which resulted in $8M in sales alone in its first year), line extensions and system upgrades (growing one component portfolio 49% in under 3 years). • Led team in development and execution of 8 surgeon training courses (avg. 68% ROI). • Collaborated with cross-divisional peer to implement first formalized cross-selling initiative. Every trained rep doubled their business. Program now implemented biannually to select reps. Honors and Awards: Surgeon Engagement Program Award 2008, Best Product Manager Award 2007, Pipeline Award 2007, Field Impact Award 2007. From September 2005 to June 2008 (2 years 10 months)

MBA, Healthcare Enterprise Management, Marketing @ Northwestern University - Kellogg School of Management From 2011 to 2013 Masters of Science, Biomedical Engineering @ Brown University From 2004 to 2005 Bachelors of Science, Biomedical Engineering @ Brown University From 2000 to 2004 Lindsey Fujita is skilled in: Medical Devices, Competitive Analysis, Marketing, Biotechnology, Start-ups, Product Marketing, Sales, Product Development, Lifesciences, Orthopedic, Commercialization, Hospitals, Biomedical Engineering, Strategy, Sales Operations