Co-Founder & VP Customer Growth #500Strong
May 2014 to Present
Matrix on Board
General Manager, NSW (12 month Contract)
April 2013 to April 2014
Sydney Area, Australia
National Operations Manager - Assurance Australia
January 2010 to March 2012
VP Training and Improvement Services - Americas
June 2010 to October 2010
General Manager - Training and Improvement Solutions
January 2008 to January 2010
General Manager - Education and Training Services
December 2003 to January 2008
National Marketing and Business Development Manager - Professional Services
2002 to 2003
Ayers Financial Services
2001 to 2002
Business Development and Marketing
1996 to 2001
Senior Product Manager - Rice Bubbles and Special K
1995 to 1996
Reckitt & Colman
Product Manager - Body Care
1995 to 1996
Lane Walker Rudkin
Brand Manager - Jockey for Her
1993 to 1994
Product Manager - Selleys Handyman Bar
1989 to 1993
Increase customer retention and engagement on Mobile & Tablet Apps. We solve the massive problem that Mobile Apps have appalling retention rates. StreetHawk's Right-time Relationship Marketing allows marketers to automate the entire mobile customer lifecycle. Increase customer retention and engagement on Mobile & Tablet Apps. We solve the massive problem that Mobile Apps have appalling retention rates. StreetHawk's Right-time Relationship Marketing allows marketers to automate the entire mobile customer lifecycle.
What company does Linda Fernandez work for?
Linda Fernandez works for StreetHawk
What is Linda Fernandez's role at StreetHawk?
Linda Fernandez is Co-Founder & VP Customer Growth #500Strong
What industry does Linda Fernandez work in?
Linda Fernandez works in the Internet industry.
A people and results focused leader with a passion for marketing, business development and growth, underpinned by proven General Management and P&L experience across a range of functions – sales, marketing, customer service and operations. Experience gained Professional Services, Training and Education, Not for Profit, Financial Services, IT and FMCG sectors. A strong communicator who manages and influences at all levels, both internally and externally with clients. Consults and collaborates with a range of stakeholders, coaches and mentors teams and businesses for improved performance. Specialties • Leadership and People Management • Business Development and Marketing • Client Management • Performance Management and Improvement • Business Improvement • Coaching and Mentoring • General Management • Operations Management • Understanding Roles and ResponsibilitiesCo-Founder & VP Customer Growth #500Strong @ Increase customer retention and engagement on Mobile & Tablet Apps. We solve the massive problem that Mobile Apps have appalling retention rates. StreetHawk's Right-time Relationship Marketing allows marketers to automate the entire mobile customer lifecycle. From May 2014 to Present (1 year 6 months) SydneyGeneral Manager, NSW (12 month Contract) @ Informing, Supporting and Resourcing Non Profit Organisations and Social Enterprises. Matrix on Board provides "cloud based" outsourced financial management solutions, management support and training and development to non-profit organisations across Australia. We support non-profit organisations to implement well considered plans, budgets, and "cloud based" outsourced financial management systems, whilst training and supporting staff and Board members in the necessary skills to provide effective management to deliver the business goals. Matrix on Board has over 70 people across seven offices who specialise in financial management solutions, management support and training and development. From April 2013 to April 2014 (1 year 1 month) Sydney Area, AustraliaNational Operations Manager - Assurance Australia @ Head of Australian Operations for the Assurance business, responsible for delivering $38m revenue pipeline, P&L Management and the effective management, deployment and development of 250 staff and contractors across service delivery, account management, administration, customer service and scheduling functions From January 2010 to March 2012 (2 years 3 months) VP Training and Improvement Services - Americas @ A 4 month assignment as divisional VP, responsible for the business recovery and reorganisation of the America’s commercial training and consulting division impacted by the GFC. From June 2010 to October 2010 (5 months) General Manager - Training and Improvement Solutions @ Leadership and P&L responsibility for SAI Global’s commercial Training and Improvement division, with revenues of $13million and 50 staff and contractors across sales, marketing, product development, customer service and service delivery functions. From January 2008 to January 2010 (2 years 1 month) General Manager - Education and Training Services @ Leadership and P&L responsibility for the commercial Education and Training Business (RTO), offering public and in house courses to assist organisations to understand and implement international management system standards,compliance obligations and risk management. From December 2003 to January 2008 (4 years 2 months) SydneyNational Marketing and Business Development Manager - Professional Services @ National Marketing and Business Development role for the newly created Business Excellence Australia group, primary responsibility was to improve the sales and marketing capability for the division, revenue strategies and drive sponsor revenue From 2002 to 2003 (1 year) SydneyBusiness Manager @ Responsible for establishment of the Financial Planning division of Ayers Financial Services, including operating and client management procedures, business development and marketing strategies From 2001 to 2002 (1 year) SydneyBusiness Development and Marketing @ Responsible for generating new business and managing key accounts for end to end networking solutions and services. From 1996 to 2001 (5 years) SydneySenior Product Manager - Rice Bubbles and Special K @ Responsible for a product portfolio of over $60m, with an $8m advertising budget. Developed annual brand plans and managed to total communications strategy (TV Advertising, Magazines, Press and PR) From 1995 to 1996 (1 year) SydneyProduct Manager - Body Care @ Managed a product portfolio of $18m with an advertising budget of $2m. Managed and implement brand rationalisation strategies and new brand integrations From 1995 to 1996 (1 year) Brand Manager - Jockey for Her @ From 1993 to 1994 (1 year) New ZealandProduct Manager - Selleys Handyman Bar @ From 1989 to 1993 (4 years) Level 1 Executive Coaching @ Institute of Executive CoachingBachelor of Commerce, Marketing @ University of New South Wales Linda Fernandez is skilled in: Business Development, Leadership, Performance Management, Communication Skills, Executive Coaching, Full P&L Responsibility, Mentoring, Culture Change, Change Management, Manage Client..., Leading Positive Change, Commercial Management, Revenue Enhancement, Product Marketing, New Business Development, Strategy, Team Leadership, CRM, Marketing Strategy, Risk Management, Account Management, Consulting, Coaching, Marketing, Budgets, Human Resources, Operations Management, Sales, Business Planning, Management Consulting, Professional Services
Extraversion (E), Sensing (S), Feeling (F), Judging (J)
1 year(s), 11 month(s)
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