Experienced Marketing/Brand Management and Marketing Communications/Advertising executive professional with leadership of double-digit number of product launches, successful turnaround strategies, competitive resistance/blunt plans, digital marketing frameworks, and strong and proven public speaking ability. Go to work each day to inspire future leaders, mentor formally and informally, and to streamline complex decision making through simple concepts and figures. Generate
Experienced Marketing/Brand Management and Marketing Communications/Advertising executive professional with leadership of double-digit number of product launches, successful turnaround strategies, competitive resistance/blunt plans, digital marketing frameworks, and strong and proven public speaking ability. Go to work each day to inspire future leaders, mentor formally and informally, and to streamline complex decision making through simple concepts and figures. Generate significant employee satisfaction improvements despite reorganizations, downsizing, and expanded workload through fun and employee engagement/empowerment.
Director of Marketing, Ford of Australia @ Architected and executed comprehensive Marketing and Communications platform to revitalize the Ford brand by securing the alignment of all functions and dealer partners. Re-calibrated go-to-market strategy to produce more traffic with lower Marketing investment. From April 2015 to Present (8 months) Melbourne Area, AustraliaDirector, Asia Pacific Marketing Communications @ Developed "mass localization" approach to produce advertising for 33% of cost, resulting in 100% effectiveness as measured by Nielsen.
United all Asia Pacific markets in pooling adverstising and media planning resources, never previously done.
Attained significant employee satisfaction growth in multi-national team despite downsizing. From November 2012 to March 2015 (2 years 5 months) Shanghai City, ChinaGlobal Car and Crossover Category Marketing Manager @ Developed and secrured organisational commitment to method for product feature/option grouping, doubling inventory turn while delivering $10 million incremental profit annually.
Led national product introdcution event, leading to highest single night product sales in Ford history. From December 2010 to October 2012 (1 year 11 months) DetroitGroup Marketing Communications Manager @ Revitalized Mustang Brand with new communications platform that elevated small incremental product improvements into significant awareness and marketing share improvements. From February 2009 to December 2010 (1 year 11 months) Regional Marketing Manager @ Secured unprecendented $100 million in incremental marketing resources for regional turnaround plan in largest region, resulting in !st market share stability in 10 years, highest brand health. Launched 12 quarterly strategic product promotions, aligning allocation of product, pricing, advertising media, message, and training resulting in 20% share gains against market leader. From November 2004 to February 2009 (4 years 4 months) Commercial Truck Group Marketing Manager @ Created 1st ever Commerical Truck retail promotions, capturing retailer focus, growing sales, and elevating Ford three places in retalier satisfaction with marketing for the year. From November 2003 to November 2004 (1 year 1 month) Advertising Manager @ From June 2001 to October 2003 (2 years 5 months) Super Duty Marketing Manager @ Created, secured funding, and executed $70 million attack plan which mobilized company and retailer resources to resist entry of a new competitor into a high profit pick up truck segment. From January 2000 to May 2001 (1 year 5 months) Brand Strategist @ From August 1997 to December 1999 (2 years 5 months) Intern Brand Management @ From August 1996 to August 1996 (1 month) Intern Brand Management @ From May 1996 to July 1996 (3 months) Marketing Analyst @ From August 1993 to August 1994 (1 year 1 month)
MBA, Marketing and Corporate Strategy @ University of Michigan - Stephen M. Ross School of Business From 1995 to 1997 Bachelor of Business Administration (BBA), Business Administration and Management, General @ Michigan State University From 1989 to 1993 Lew Echlin is skilled in: Six Sigma, Product Marketing, Program Management, Project Management, Marketing Management, Product Management, Strategic Planning, Brand Management, Vehicles, Cross-functional Team Leadership, Forecasting, Competitive Analysis, Product Launch, Process Improvement, Marketing Communications
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