Leona Reed
Vice President of Global Marketing at Visit California | Sacramento, California, United States
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Leona Reed serves as the Associate Vice President of Global Marketing at Visit California, where she leverages her extensive expertise in international marketing to elevate California's presence in the global tourism landscape. With over 25 years of experience, Leona has become a pivotal figure in promoting one of the United States’ leading state tourism boards, adeptly navigating the complexities of diverse markets across the globe. Her role involves spearheading Visit California’s international marketing team, where she orchestrates comprehensive advertising campaigns, cooperative marketing initiatives, and dynamic digital content strategies tailored to 13 key international markets, including China, the United Kingdom, and Australia.
Under Leona's leadership, Visit California has successfully attracted over 16 million international visitors, significantly contributing to the state's economy. She is known for her strategic approach to marketing communications, utilizing her skills in media relations and online advertising to create compelling narratives that resonate with potential travelers. Leona’s collaborative spirit fosters strong partnerships with travel trade and public relations professionals, ensuring that California's diverse offerings are effectively showcased to a global audience.
Her expertise extends to crisis communications, allowing her to adeptly manage challenges in the ever-evolving tourism sector. Leona's dynamic leadership style energizes her team, inspiring innovative ideas and fostering a culture of creativity and collaboration. As a respected spokesperson for Visit California, she continues to advocate for the state’s tourism industry, positioning California as a premier destination for travelers worldwide. Through her visionary marketing strategies and commitment to excellence, Leona Reed is not only shaping the future of California tourism but also setting benchmarks for the industry at large.
Vice President of Global Marketing at Visit California in October 2024 to Present
Associate Vice President, Global Marketing at Visit California in December 2015 to October 2024
Senior Director of International Marketing at Visit California in September 2009 to November 2015
Director of Marketing - Europe at Visit California in July 2007 to August 2009
Media Relations Manager at Visit California in January 2000 to June 2007
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Charles University Prague, Faculty of Law, January 1992 to January 2006
California State University-Sacramento, B.A., January 1997 to January 2001
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Public Relations
Marketing Communications
Media Relations
Social Media Marketing
Event Management
Online Advertising
Social Media
Marketing Strategy
Email Marketing
Event Planning
Publicity
Press Releases
Hospitality
Advertising
Tourism
Crisis Communications
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Discover more about Visit CaliforniaWhat is Leona Reed email address?
Email Leona Reed at [email protected] and [email protected]. This email is the most updated Leona Reed's email found in 2026.
How to contact Leona Reed?
To contact Leona Reed send an email to [email protected] or [email protected]. (updated on April 18, 2024)
What company does Leona Reed work for?
Leona Reed works for Visit California
What is Leona Reed's role at Visit California?
Leona Reed is Vice President of Global Marketing
What is Leona Reed's Phone Number?
Leona Reed's phone (213) ***-*293
What industry does Leona Reed work in?
Leona Reed works in the Leisure, Travel & Tourism industry.
Leona Reed Email Addresses
Leona Reed Phone Numbers
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