Laurie Rabens
Director of Marketing, Team Lead - Respiratory at Genentech | San Francisco Bay Area
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Laurie Rabens is a dynamic Director of Marketing and Team Lead for Respiratory at Genentech, where she leverages over 15 years of extensive experience in strategic healthcare marketing to drive impactful brand initiatives. In her current role, Laurie spearheads the marketing strategy for Xolair, a leading treatment for asthma, chronic hives, and nasal polyps. Her expertise in both upstream and downstream marketing allows her to navigate the complexities of product innovation and market entry, ensuring that Genentech not only meets but exceeds the expectations of healthcare professionals (HCPs) and patients alike.
Laurie is adept at managing a high-performing marketing team, fostering an environment of collaboration and creativity. She emphasizes the importance of an omnichannel marketing strategy, seamlessly integrating various platforms to enhance the customer experience. By closely collaborating with cross-functional partners—including sales, medical affairs, and market access—she ensures that every aspect of the marketing plan is aligned with the overarching business objectives and resonates with target audiences.
Her strategic acumen is complemented by her skills in data analysis and competitive analysis, enabling her to identify market trends and consumer insights that inform brand strategy and market development. Laurie is also committed to the development and delivery of training programs that empower her team and stakeholders, enhancing their understanding of the product and its value proposition. With a keen ability to connect the dots across various marketing channels, Laurie Rabens is not only unlocking growth for Genentech but also building lasting connections that enhance patient outcomes in the respiratory therapeutic area.
Director of Marketing, Team Lead - Respiratory at Genentech in August 2021 to Present
Director of Marketing, Clorox Healthcare & CloroxPro at The Clorox Company in May 2020 to August 2021
Associate Director of Innovation, Clorox Healthcare & CloroxPro at The Clorox Company in May 2018 to April 2020
Associate Director of Marketing, Clorox Healthcare at The Clorox Company in June 2017 to April 2018
Sr. Product Manager, Clorox Healthcare at The Clorox Company in April 2015 to May 2017
Product Manager, Clorox Healthcare & Aplicare at The Clorox Company in December 2012 to March 2015
Manager at ZS Associates in June 2011 to October 2012
Consultant at ZS Associates in September 2008 to May 2011
MBA Intern at Siegel + Gale in June 2007 to August 2007
Escrow Officer at Old Republic Title Company in May 2003 to April 2006
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Business Strategy
Marketing
Cross-functional Team Leadership
Strategy
Market Research
Product Launch
Management Consulting
Competitive Intelligence
Data Analysis
Competitive Analysis
Digital Marketing
International Marketing
Strategic Planning
Business Development
Product Management
Brand Management
Public Relations
Product Marketing
Product Innovation
Budget Management
Business Planning
Research
Brand Strategy
B2B Marketing
Advertising
Analytical Skills
Market Development
marketing strategy
Product Development
Consulting
Search Engine Optimization (SEO)
Google Analytics
Qualitative Research
Strategic Thinking
Development & delivery of training
Management
Leadership
Innovation Management
Public Speaking
Strategic Partnerships
Communication
People Development
People Management
Marketing Communications
Consumer Insight
Strategic Brand Positioning
Business Innovation
Media Strategy
Cross Functional Relationships
Google Ads
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Discover more about GenentechWhat is Laurie Rabens email address?
Email Laurie Rabens at [email protected] and [email protected]. This email is the most updated Laurie Rabens email found in 2026.
What is Laurie Rabens phone number?
Laurie Rabens phone number is +15106846391 and +12092711186.
How to contact Laurie Rabens?
To contact Laurie Rabens send an email to [email protected] or [email protected]. If you want to call Laurie Rabens try calling on +15106846391 and +12092711186. (updated on October 30, 2024)
What is Laurie Rabens net worth?
Laurie Rabens has an estimated net worth of $750,000 to $999,999
What company does Laurie Rabens work for?
Laurie Rabens works for Genentech
What is Laurie Rabens's role at Genentech?
Laurie Rabens is Director of Marketing, Team Lead - Respiratory
What industry does Laurie Rabens work in?
Laurie Rabens works in the Biotechnology Research industry.
Laurie Rabens Email Addresses
Laurie Rabens Phone Numbers
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