Laurence R. Smith
Key Account & Business Development Manager, Americas at Trilations | Dedham, Massachusetts, United States
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Laurence R. Smith is a seasoned pharmaceutical executive with over two decades of experience in building robust commercial infrastructures and driving brand growth across diverse customer segments. As the Key Account & Business Development Manager for the Americas at Trilations Healthcare Consulting, Laurence leverages his extensive expertise to spearhead strategic initiatives that align with the company's core pillars of Competitive, Engagement, and Launch Leadership. His role is pivotal in guiding clients through the complexities of market dynamics, utilizing cutting-edge AI-based machine learning analytics to uncover differentiated business drivers that enhance product value from pre-launch to sunset.
At Trilations, Laurence is currently leading several key projects aimed at optimizing market access and developing innovative campaign strategies that resonate with target audiences. His strategic vision and hands-on marketing experience enable him to effectively manage P&Ls of up to $1.5 billion, ensuring that every initiative is not only aligned with overarching business objectives but also delivers measurable results. Laurence's proficiency in competitive analysis and business strategy allows him to identify unique opportunities for growth, helping clients navigate the ever-evolving pharmaceutical landscape with confidence.
With a strong foundation in online marketing and search engine optimization (SEO), Laurence is adept at crafting integrated marketing approaches that enhance brand visibility and engagement. His leadership skills are instrumental in fostering high-performing teams that excel in executing successful product launches and driving sustainable business growth. As he continues to build on his legacy of commercial innovation at Trilations, Laurence remains committed to empowering clients to achieve their strategic goals and maximize their market potential.
Key Account & Business Development Manager, Americas at Trilations in November 2023 to Present
Executive Advisor at GiG Consulting in January 2023 to January 2024
Senior Director, Patient Marketing, GI Business Unit at Takeda in May 2020 to October 2022
Strategy Director, Growth & Transformation Consultant at Grant Thornton LLP in October 2019 to May 2020
Commercial, Launch Excellence and Innovative Marketing Consulting at GiG Consulting LLC in May 2018 to October 2019
Executive Director, Commercial Excellence at Merck in May 2015 to October 2019
Global Marketing and Launch Excellence Leader at Merck in March 2012 to April 2015
European Regional Marketing Lead (Respiratory) at Merck in April 2010 to February 2012
Franchise Manager, MSD UK at Merck in September 2007 to March 2010
Director of Marketing at Merck & Co. in January 2004 to January 2007
Director, Integrated Marketing Communications at Merck & Co. in January 2001 to January 2004
Group Acount Supervisor at Abelson-Taylor in January 1998 to January 2001
Account Group Supervisor at Lally McFarland & Pantello in January 1994 to January 1998
Senior Account Executive at Cline Davis & Mann in January 1992 to January 1994
Account Executive at Earl Palmer Brown in January 1990 to January 1992
Account Executive at William R Biggs Gilmore in January 1989 to January 1990
Volunteer - Peace Corps Thailand at US Peace Corps in January 1986 to January 1988
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Analytical Skills
Customer Experience
Online Marketing
Omni-Channel Marketing
Biologics
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media
Digital Media
Healthcare
Product Management
Global Marketing
Pharmaceutical Industry
Marketing Management
Strategy
Product Launch
Marketing Strategy
Biotechnology
Infectious Diseases
Brand Development
Integrated Marketing
Marketing
Market Access
Strategic Planning
Business Development
Market Analysis
Market Development
Vaccines
Product Development
Market Research
Product Lifecycle Management
Rheumatology
Commercialization
Segmentation
Competitive Intelligence
Life Cycle Management
International Marketing
Business Strategy
Competitive Analysis
Change Management
Digital Marketing
Cross-functional Team Leadership
Leadership
Management
Strategic Thinking
Marketing Research
Communication
Launches
Commercial Innovation
Campaign Strategies
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Discover more about TrilationsWhat is Laurence R Smith email address?
Email Laurence R Smith at [email protected]. This email is the most updated Laurence R Smith's email found in 2026.
How to contact Laurence R Smith?
To contact Laurence R Smith send an email to [email protected].
What company does Laurence R. Smith work for?
Laurence R. Smith works for Trilations
What is Laurence R. Smith's role at Trilations?
Laurence R. Smith is Key Account & Business Development Manager, Americas
What is Laurence R. Smith's Phone Number?
Laurence R. Smith's phone (413) ***-*183
What industry does Laurence R. Smith work in?
Laurence R. Smith works in the Pharmaceuticals industry.
Laurence R. Smith Email Addresses
Laurence R. Smith Phone Numbers
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