Lauren Rice
Executive Director - Product Management, Video Games and Books at Circana | Merrick, New York, United States
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Lauren Rice is an accomplished Executive Director of Product Management at Circana, where she expertly navigates the dynamic landscape of the Video Games and Books sectors. With over 20 years of experience, Lauren has honed her skills in strategic initiatives and product vision, making her a pivotal force in driving innovation and revenue growth within the Entertainment portfolio, which generates over $24 million annually. Her role involves establishing and leading product strategy, ensuring that Circana remains at the forefront of market trends and consumer demands.
Lauren's expertise in guiding product lifecycles is evident in her hands-on approach to managing large-scale projects. She collaborates seamlessly with cross-functional teams, leveraging her strong communication skills to align various stakeholders around a shared vision. By conducting comprehensive needs assessments and utilizing qualitative research, Lauren identifies market opportunities and consumer insights that inform the development of new product offerings. Her strategic go-to-market strategies are designed to maximize impact and drive engagement, ensuring that Circana's products resonate with target audiences.
In addition to her leadership in product management, Lauren is adept at project scope development and email marketing, skills that enhance her ability to deliver compelling and effective product launches. Her commitment to excellence and her ability to adapt to the ever-evolving landscape of the entertainment industry position her as a key player in shaping the future of video games and books at Circana. Through her visionary leadership, Lauren continues to inspire her teams and drive significant business results, solidifying her reputation as a leader in product management.
Executive Director - Product Management, Video Games and Books at Circana in April 2022 to Present
Director - Americas Product, Video Games and Books at The NPD Group in October 2020 to April 2022
Director - Product Management, US Apparel and Watches at The NPD Group in January 2018 to October 2020
Manager – Softlines Consumer Product Management at The NPD Group in September 2014 to January 2018
Custom Data and Analytics Analyst at Experian in June 2011 to September 2014
Project Consulting Manager at Forrester Research in November 2010 to June 2011
Senior Data Advisor at Forrester Research in January 2009 to November 2010
Associate Analyst at Forrester Research in January 2008 to January 2009
Project Director at The NPD Group in May 2005 to January 2008
Senior Research Assistant at Professional Examination Service in September 2001 to August 2003
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Digital Product Development
Product Strategy
Strategic Initiatives
Cross-functional Collaborations
Global Product Management
Communication
Product Management
Competitive Pricing
Product Launch
Documentation
Product Vision
Business Requirements
Strategic Communications
User Experience (UX)
Product Lifecycle Management
Change Management
People Management
Consumer Insight
Product Development
Go-to-Market Strategy
Strategic Roadmaps
Planning Budgeting & Forecasting
Analytics
Market Research
SPSS
Customer Insight
Data Analysis
Project Management
Project Scope Development
Manage Client Relationships
Marketing Research
Analysis
Competitive Intelligence
SEO
SEM
Qualitative Research
Survey Design
Market Analysis
Consumer Behaviour
Email Marketing
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Discover more about CircanaWhat is Lauren Rice email address?
Email Lauren Rice at [email protected] and [email protected]. This email is the most updated Lauren Rice email found in 2026.
What is Lauren Rice phone number?
Lauren Rice phone number is +16034335358.
How to contact Lauren Rice?
To contact Lauren Rice send an email to [email protected] or [email protected]. If you want to call Lauren Rice try calling on +16034335358. (updated on November 04, 2024)
What company does Lauren Rice work for?
Lauren Rice works for Circana
What is Lauren Rice's role at Circana?
Lauren Rice is Executive Director - Product Management, Video Games and Books
What industry does Lauren Rice work in?
Lauren Rice works in the Consumer Services industry.
Lauren Rice Email Addresses
Lauren Rice Phone Numbers
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