Laura Propp
Lead Communications Director at USAA | San Antonio, Texas, United States
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Laura Propp serves as the Lead Communications Director at USAA, where she leverages over 15 years of diversified communications experience to drive impactful strategies across various sectors of the organization. In her current role, Laura is responsible for overseeing progressive communications initiatives that span investments, financial solutions, and integrated brand marketing. Her expertise in executive-level communication enables her to craft compelling narratives that resonate with both internal and external stakeholders, including the C-Suite and key executives.
Laura excels in developing and executing complex, multi-million-dollar integrated brand marketing campaigns that not only enhance brand awareness but also foster positive brand affinity and engagement among USAA's diverse member base. Her strategic approach is grounded in a deep understanding of the nuances of financial services communications, allowing her to effectively manage projects across a matrixed organization. This includes spearheading CEO communications and overseeing bank and mortgage communications, ensuring that messaging aligns with USAA's mission to serve military members and their families.
A strong advocate for collaboration, Laura believes that the best solutions arise from collective brainstorming and shared insights. Her skills in content strategy, earned media, and media pitching have positioned her as a trusted spokesperson for the organization, adept at navigating the complexities of public relations in a highly regulated industry. With a keen eye for detail and a methodical approach to problem-solving, Laura is committed to delivering measurable results that drive USAA's strategic objectives and enhance its reputation as a leader in the financial services sector.
Lead Communications Director at USAA in October 2013 to Present
Account Supervisor at Fleishman-Hillard in April 2010 to October 2013
Regional Admissions Representative (Texas) at Kansas State University in July 2008 to May 2010
Coordinator of Programs for New Students at Collin County Community College in September 2007 to July 2008
Junior Designer (LEED AP) at Gensler in June 2006 to September 2007
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AutoCAD
Interior Design
Commercial Interiors
University Recruitment
University Relations
College Programming
College Recruitment
Field Marketing
College Admissions
Executive-level Communication
Content Strategy
Earned Media
Marketing Campaign Development
Experiential Marketing
Executive Media Training
Data Analytics
National Media Relations
Marketing Strategy
Higher Education
Campaign Strategy
Campaign Execution
Recruitment/Retention
Media Pitching
Campaigns
Political Campaigns
Marketing
Adobe Creative Suite
Media Relations
CRM
Training
Leadership
Management
Recruiting
Strategy
Strategic Communications
Public Relations
Press Releases
Event Planning
Corporate Communications
Internal Communications
Crisis Communications
Cision
Communication Training
Spokesperson
Reputation Management
Marketing Communications
Event Management
Public Speaking
Editing
Customer Relationship Management (CRM)
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Discover more about USAAWhat is Laura Propp email address?
Email Laura Propp at [email protected] and [email protected]. This email is the most updated Laura Propp email found in 2026.
What is Laura Propp phone number?
Laura Propp phone number is +15734243550.
How to contact Laura Propp?
To contact Laura Propp send an email to [email protected] or [email protected]. If you want to call Laura Propp try calling on +15734243550.
What company does Laura Propp work for?
Laura Propp works for USAA
What is Laura Propp's role at USAA?
Laura Propp is Lead Communications Director
What industry does Laura Propp work in?
Laura Propp works in the Financial Services industry.
Laura Propp Email Addresses
Laura Propp Phone Numbers
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