Laura Laney
Vice President, Demand Generation & Lifecycle Marketing at Avetta | St George, Utah, United States
Engage
candidates 10x faster
Enjoy unlimited access and discover candidates outside of LinkedIn
Trusted by 1.4M users from 76% of Fortune 500 companies
The most accurate data ever
CCPA Compliant
GDPR Compliant
150M
Personal Emails
200M
Work Emails
100M
Direct Dials
250M
Professional Profiles
40M
Company Profiles
Find anyone, anywhere
with ContactOut
today
Making remote or global hires?
Connecting
with key decision-makers? We can help.
- 40 emails / month
- 3 phone numbers / month
- Works on standard LinkedIn only
-
Work emails, personal emails,
mobile numbers
No credit card required
Laura Laney serves as the Global Head of Marketing Technology Transformation at SAP, where she leverages over 20 years of extensive experience in building and optimizing marketing teams across various industries. In her current role, Laura has been instrumental in spearheading the SAP global marketing cloud transformation, which has created a cohesive and evolving Marketing Technology Cloud Ecosystem that impacts over 4,000 marketers worldwide. Her leadership spans three departments, where she fosters cross-functional collaborations that drive innovation and efficiency.
One of Laura's key projects involved implementing strategic initiatives that resulted in a remarkable 9% increase in conversion to sales accepted leads (SAL) within just one year. This achievement underscores her expertise in conversion optimization and lead management, as well as her ability to harness data-driven insights to inform decision-making. Additionally, Laura initiated a comprehensive tagging transformation across the marketing landscape, enhancing web analytics capabilities and enabling more effective multi-channel marketing strategies.
Laura's success is rooted in her strong focus on team building and empowering marketing operations teams. By cultivating quality relationships across multiple departments, she ensures that marketing initiatives align seamlessly with broader business objectives. Her proficiency in automation and direct marketing further enhances SAP's marketing effectiveness, driving significant operational improvements. As a thought leader in B2B marketing, Laura continues to explore strategic partnerships and innovative technologies that elevate the marketing function, positioning SAP at the forefront of the industry.
Vice President, Demand Generation & Lifecycle Marketing at Avetta in January 2025 to Present
Global Head of Marketing Technology Transformation at SAP in November 2021 to January 2025
Global Sr. Director, MAPS & DME Strategy & Operations at SAP Ariba in October 2020 to October 2021
Global Director, Demand Generation Operations and Strategy at SAP Ariba in January 2018 to September 2020
Senior Marketing Director, North America at inRiver PIM in March 2016 to July 2017
Head of Demand Generation at Needle in August 2014 to March 2016
VP of Marketing at DigiCert, Inc. in January 2014 to August 2014
Marketing Director at Venafi in January 2013 to January 2014
Senior Marketing Manager at Venafi in November 2011 to December 2012
Senior Marketing Manager – Demand Generation at Adobe Systems in March 2009 to November 2011
Senior Enterprise Marketing Manager at Omniture in May 2008 to February 2009
Marketing Campaign Manager at Omniture in April 2006 to April 2008
Database Marketing Specialist at Omniture in August 2005 to March 2006
Information Technology Business Analyst at Investools in June 2005 to July 2005
Processing Department and Workshop Coordination Department Manager at Investools in May 2005 to June 2005
Processing Department Manager at Investools in April 2004 to May 2005
Accounts Receivable Specialist at Investools in April 2004 to October 2004
Processing Department Team Leader at Investools in April 2003 to March 2004
Sales Coordinator at Investools in November 2001 to March 2003
Workshop Coordinator at Investools in August 2001 to October 2001
Quality Management Specialist at Sears Holdings Corporation in March 1999 to August 2001
Assistant Supervisor at Sears Holdings Corporation in June 1998 to February 1999
See more
See less
B2B Marketing Strategy
Data Analytics
Marketing Operations
Business Consulting
Team Building
Leadership in Transformation
Strategic Vision
Strategic Planning
Change Management
Marketing Technology
Continuous Process Improvement
Business Process Improvement
Technology Implementation
Data Analysis
Problem Solving
Strategic Leadership
Conversion Optimization
Technology Integration
Cross-functional Collaborations
Data-driven Decision Making
B2B
Excel
Integrated Marketing
Multi-channel Marketing
Automation
Word
PowerPoint
Outlook
Microsoft Office
Direct Marketing
Analytics
Online Marketing
Budgeting
Omniture
Lead Generation
Demand Generation
Web Analytics
Segmentation
Salesforce.com
Email Marketing
Marketing Strategy
Marketing Management
Online Advertising
Microsoft Excel
Budgets
Marketing
Enterprise Software
SEO
Strategy
Marketing Automation
SEM
Marketing Communications
Product Marketing
Cross-functional Team Leadership
B2B Marketing
Leadership
Database Marketing
Management
PPC
Strategic Partnerships
SaaS
Sales
Go-to-market Strategy
Sales Enablement
E-commerce
Product Management
New Business Development
CRM
Digital Marketing
Lead Management
See more
See less
Discover more about AvettaWhat is Laura Laney email address?
Email Laura Laney at [email protected]. This email is the most updated Laura Laney email found in 2026.
What is Laura Laney phone number?
Laura Laney phone number is +18016448366.
How to contact Laura Laney?
To contact Laura Laney send an email to [email protected]. If you want to call Laura Laney try calling on +18016448366.
What company does Laura Laney work for?
Laura Laney works for Avetta
What is Laura Laney's role at Avetta?
Laura Laney is Vice President, Demand Generation & Lifecycle Marketing
What industry does Laura Laney work in?
Laura Laney works in the Software Development industry.
Laura Laney Email Addresses
Laura Laney Phone Numbers
looking for?
Find personal and work emails for over 250M professionals.
People like Laura Laney
Principal at Rowley Agency Inc
Mortgage Broker Managing Partner At Safebridge Financial Group at Crossbridge Financial Group
President & CEO at M.A. Health Advisory
Director, Head of Finance at Cherry Street Energy
President at Agency ELEVEN
OWNER at Slumber Parties by Stephanie
Broker at SouthEast Commercial Real Estate
Vice President of Operations at Palm Coast Shutters and Aluminum Products
Chief of Staff to Division Leader, Tanzu at VMware
Sales & Marketing Manager at Commercial Bag & Supply Co.
Insurance Agent at Farmer's Insurance
Branch Sales Manager at Ricoh USA, Inc.
Sales Merchandiser at Bath & Body Works and White Barn
Industrial Designer at Certor
Airbus 350 First Officer at Delta Air Lines
Ohio Grassroots Manager at American Cancer Society
Operations Director at Merck
Member Retention Specialist at Delta Defense LLC
Office Manager at Empire Fuel
Strategic Business Development & Marketing Development Leader at 3M
President at G4 Geomatic Resources
Executive Director at NORFOLK ARTS CENTER
Account Supervisor - Bayer at BBDO Atlanta
Show more
Show less