Laura Griffith
SVP Marketing Strategy and Partner Marketing at Optum | Atlanta Metropolitan Area
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As the Senior Vice President of Partner Marketing and Marketing Strategy at Optum, Laura Griffith is at the forefront of transforming how data and analytics drive strategic decision-making in the healthcare sector. With a robust background in data optimization and market intelligence, Laura leverages her expertise to craft innovative marketing strategies that not only enhance brand positioning but also address the complex challenges faced by customers in the healthcare landscape.
In her current role, Laura has been instrumental in leading key projects that integrate Change Healthcare into Optum, ensuring a seamless transition that maximizes the value of data assets across the organization. Her strategic vision has resulted in the development of a new positioning for Optum, grounded in comprehensive internal and external stakeholder interviews that capture the essence of customer needs and market dynamics. This approach not only strengthens Optum's brand strategy but also fosters cross-functional team leadership, enabling collaboration across various departments to deliver actionable solutions.
Laura's commitment to data-driven decision-making is evident in her ability to translate complex analytics into consumable insights that empower teams and drive strategic partnerships. Her leadership in marketing research and project management has positioned Optum as a leader in the healthcare industry, allowing the organization to effectively navigate the evolving landscape while delivering meaningful value to its partners and customers. With a keen focus on international business, Laura continues to expand Optum's reach, ensuring that innovative marketing strategies resonate across diverse markets and audiences.
SVP Marketing Strategy and Partner Marketing at Optum in October 2022 to Present
SVP Market Intelligence and Insights at Change Healthcare in August 2017 to October 2022
VP - Business Transformation at Equifax in January 2013 to February 2017
VP International Marketing - Products and Strategy at Equifax in January 2005 to January 2013
Director - Latin America Analytics and Decisioning at Equifax in October 2000 to December 2004
Various Positions: Statistics, Analytics, Customer Consulting at Equifax in January 1994 to October 2000
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Statistical Modeling
SAS (Programming Language)
Client Presentation
Team Building
Influence At All Levels
Data Modeling
Software as a Service (SaaS)
Cross-cultural Teams
Cross-Cultural Communication Skills
Data Strategy
Cross-platform Development
Vendor Coordination
Market Landscape Analysis
Customer Segmentation Strategy
Team Management
Strategic Influence
Channel Partners
Organizational Development
M&A Integration
Analytical Skills
Positioning (Marketing)
Competitive Intelligence
B2B
Leadership
Marketing
Management
Market Research
Digital Marketing
Brand Strategy
Analytics
IT Strategy
Data Analysis
Business Intelligence
Marketing Strategy
Cross-functional Team Leadership
Competitive Analysis
Data Analytics
Product Development
Analysis
Business Analysis
Business Strategy
E-commerce
New Business Development
Start-ups
Strategic Planning
Statistical Data Analysis
Program Development
Agile Project Management
Financial Analysis
Product Management
Credit Risk
Business Development
CRM
Credit Scoring
Customer Insight
Go-to-market Strategy
Market Analysis
Marketing Management
Mergers
Pricing
Statistics
Team Leadership
Project Management
Global Strategy
Segmentation
Product Marketing
Strategy
Direct Marketing
Market Planning
Marketing Research
Multi-channel Marketing
Risk Management
Strategic Partnerships
Customer Relationship Management (CRM)
Program Management
Big Data
International Business
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Discover more about OptumWhat is Laura Griffith email address?
Email Laura Griffith at [email protected] and [email protected]. This email is the most updated Laura Griffith email found in 2026.
What is Laura Griffith phone number?
Laura Griffith phone number is +13364132537 and +13362580330.
How to contact Laura Griffith?
To contact Laura Griffith send an email to [email protected] or [email protected]. If you want to call Laura Griffith try calling on +13364132537 and +13362580330. (updated on October 29, 2024)
What is Laura Griffith net worth?
Laura Griffith has an estimated net worth of $75,000 to $99,999
What company does Laura Griffith work for?
Laura Griffith works for Optum
What is Laura Griffith's role at Optum?
Laura Griffith is SVP Marketing Strategy and Partner Marketing
What industry does Laura Griffith work in?
Laura Griffith works in the Hospitals And Health Care industry.
Laura Griffith Email Addresses
Laura Griffith Phone Numbers
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