Laura Ford
Founding Member at Sidebar | Denver Metropolitan Area
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As the Director of Product Management at Amazon, Laura Ford is at the forefront of shaping the future of the Amazon Ads portfolio, a critical revenue driver for the company, which generated an impressive $32 billion in revenue through September 2023. With her extensive background in both health-tech startups and large Fortune 500 companies, Laura brings a unique blend of agility and strategic foresight to her role. She is responsible for leading cross-functional initiatives that not only rationalize the product portfolio but also enhance product-market fit across diverse customer segments.
Laura's expertise in B2B software and e-commerce enables her to identify gaps in the current offerings and drive innovative solutions that meet the evolving needs of advertisers. Her leadership in mentoring and developing product and UX teams has been instrumental in fostering a culture of collaboration and excellence within Amazon Ads. By leveraging her skills in portfolio management and program management, she has successfully implemented scalable strategies that ensure the quality and effectiveness of software solutions.
One of her key projects involves optimizing the user experience for advertisers, ensuring that each interaction with the Amazon Ads platform is seamless and impactful. Laura's commitment to software quality assurance and requirements analysis has led to significant improvements in product performance and customer satisfaction. As she continues to navigate the complexities of the advertising landscape, Laura remains dedicated to empowering her teams and driving the innovation that keeps Amazon Ads at the forefront of the industry.
Founding Member at Sidebar in October 2023 to Present
Director of Product Management/Sr. Principal, Vertical Ads at Amazon in February 2025 to Present
Director of Product Management/Sr. Principal at Amazon in November 2022 to January 2025
Vice President of Product and UX at Navigating Cancer in January 2018 to January 2022
Senior Director of Product Management at MultiScale Health Networks in January 2017 to January 2018
Sr Associate at Point B in January 2012 to January 2016
Senior Manager, Kindle Offline Retail Program and Product Management at Amazon in January 2010 to January 2012
Technical Product Manager and Interim Dev Manager, Retail Customer Experience at Amazon in January 2008 to January 2010
Engagement Management and Senior Technical Product Manger with Amazon Enterprise Services at Amazon in January 2005 to January 2008
Technical Program and Product Manager and QA Engineer at Amazon Web Services (AWS) in January 2002 to January 2005
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User Experience (UX)
B2B Software
Healthcare Information Technology (HIT)
Mentoring
Leadership
Product Marketing
Portfolio Management
Positioning (Marketing)
Product Strategy
Customer Segmentation Strategy
Agile Methodologies
Product Management
E-commerce
Scrum
Agile Project Management
SQL
Web Analytics
SaaS
Scalability
Software Quality Assurance
Usability Testing
Program Management
Enterprise Software
Software Development
Distributed Systems
Web Applications
Java
CRM
Requirements Analysis
Business Intelligence
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Discover more about SidebarWhat is Laura Ford email address?
Email Laura Ford at [email protected] and [email protected]. This email is the most updated Laura Ford email found in 2026.
What is Laura Ford phone number?
Laura Ford phone number is +18015929829 and +12067952301.
How to contact Laura Ford?
To contact Laura Ford send an email to [email protected] or [email protected]. If you want to call Laura Ford try calling on +18015929829 and +12067952301. (updated on October 31, 2024)
What is Laura Ford net worth?
Laura Ford has an estimated net worth of $750,000 to $999,999
What company does Laura Ford work for?
Laura Ford works for Sidebar
What is Laura Ford's role at Sidebar?
Laura Ford is Founding Member
What industry does Laura Ford work in?
Laura Ford works in the Retail industry.
Laura Ford Email Addresses
Laura Ford Phone Numbers
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