Laura Chen
Business Director at Bates CHI&Partners | Shanghai, China
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Laura Chen is a seasoned Business Director at Bates CHI&Partners, bringing over 13 years of extensive experience in the Marketing and PR industry, with a strong focus on account service. Her career journey began in public relations, where she honed her skills in strategic communications before transitioning to integrated advertising and marketing across China and the Asia-Pacific region. Laura's integrated marketing mindset allows her to execute comprehensive 360-degree communication strategies that effectively leverage ATL (Above The Line), digital, social media, events, and CRM channels.
In her current role, Laura has been instrumental in securing and managing high-profile accounts, notably leading the successful pitch for Cadillac's annual ATL retainer, valued at 15 million RMB. This achievement not only underscores her expertise in new business development but also highlights her leadership capabilities as she established and guided a new team within a 4A creative agency. This team encompasses strategy, creative, account service, and production, all working in synergy to deliver innovative marketing solutions tailored to Cadillac's brand objectives.
Laura’s proficiency in digital marketing and new media further enhances her ability to navigate the evolving landscape of advertising, ensuring that her clients remain at the forefront of industry trends. Her project management skills and commitment to process improvement enable her to streamline operations and drive efficiency, ultimately leading to successful campaign outcomes. With a passion for fostering collaborative environments and a keen understanding of market dynamics, Laura Chen continues to make significant contributions to the marketing landscape, positioning Bates CHI&Partners as a leader in integrated marketing solutions.
Business Director at Bates CHI&Partners in December 2020 to Present
Client Lead at Vintage Productions in July 2019 to December 2020
Regional Account Director at GTB in December 2014 to June 2019
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Strategic Communications
Project Management
Social Media Marketing
Marketing Strategy
Digital Marketing
New Business Development
Process Improvement
Marketing
New Media
Advertising
Online Advertising
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Discover more about Bates CHI&PartnersWhat is Laura Chen email address?
Email Laura Chen at [email protected]. This email is the most updated Laura Chen email found in 2026.
How to contact Laura Chen?
To contact Laura Chen send an email to [email protected]. (updated on September 13, 2024)
What company does Laura Chen work for?
Laura Chen works for Bates CHI&Partners
What is Laura Chen's role at Bates CHI&Partners?
Laura Chen is Business Director
What is Laura Chen's Phone Number?
Laura Chen's phone (**) *** *** 251
What industry does Laura Chen work in?
Laura Chen works in the Retail industry.
Laura Chen Email Addresses
Laura Chen Phone Numbers
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