Larry Gellen
Principal at Gellen Consulting, Inc. | Greater Chicago Area
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Larry Gellen serves as the Principal at Gellen Consulting, Inc., where he leverages his extensive expertise in innovation and brand management to drive transformative growth for a diverse portfolio of clients. With a proven track record in developing business-building growth platforms, Larry excels in aligning senior management with strategic initiatives that foster collaboration across cross-functional teams. His ability to envision and implement long-term innovation strategies has made him a sought-after consultant for leading companies, including Sara Lee (now Tyson Foods), ConAgra Brands, Newell Brands, S.C. Johnson, McCain Foods, Topco, and Ferrara Candy.
At Gellen Consulting, Larry focuses on brand equity management, utilizing his deep understanding of consumer insights and market segmentation to craft compelling positioning strategies. His expertise in customer acquisition and business development has been instrumental in guiding clients through complex challenges, ensuring they not only meet but exceed their growth objectives. Larry’s strong negotiation skills and effective communication enable him to build lasting client relations, fostering an environment of trust and collaboration.
Key projects under Larry’s leadership have included the revitalization of established brands through innovative packaging solutions and strategic marketing initiatives that resonate with target audiences. His holistic approach to strategic planning ensures that every aspect of a brand’s journey is meticulously crafted to enhance its market presence and drive sustainable growth. With a commitment to excellence and a passion for innovation, Larry Gellen continues to make significant contributions to the field of brand management, helping clients navigate the ever-evolving landscape of consumer preferences and market dynamics.
Principal at Gellen Consulting, Inc. in January 2001 to Present
Independent Marketing Consultant at McCain Foods in January 2019 to January 2021
Independent Marketing Consultant at SC Johnson in January 2018 to January 2019
Independent Marketing Consultant at Newell Brands in January 2014 to January 2018
Independent Marketing Consultant at Topco Associates LLC in January 2015 to January 2016
Independent Marketing Consultant at Ferrara Candy Company in January 2013 to January 2014
Sr. Brand Manager - Independent Marketing Consultant at Sara Lee in January 2008 to January 2013
Sr. Associate Brand Manager - Independent Marketing Consultant at ConAgra Foods in January 2004 to January 2008
Sr. Account Executive at Bozell in January 2000 to January 2001
Account Executive at Deskey in January 1999 to January 2000
Account Manager at Northlich in January 1994 to January 1999
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Account Management
Marketing Analytics
Customer Acquisition
Business-to-Business (B2B)
Time Management
Digital Marketing
Business Development
Client Relations
Negotiation
Project Management
Communication
Consumer Products
Customer Insight
Nielsen
Brand Equity
Shopper Marketing
Strategic Planning
Packaging
Brand Development
Brand Architecture
Brand Management
FMCG
Segmentation
Marketing
Marketing Strategy
Product Launch
Product Innovation
Manage Client Relationships
Integrated Marketing
Client Development
Trade Marketing
IRI
P&L Management
Consumer Insight
Positioning
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What is Larry Gellen email address?
Email Larry Gellen at [email protected] and [email protected]. This email is the most updated Larry Gellen email found in 2026.
How to contact Larry Gellen?
To contact Larry Gellen send an email to [email protected] or [email protected]. (updated on October 24, 2024)
What company does Larry Gellen work for?
Larry Gellen works for Gellen Consulting, Inc.
What is Larry Gellen's role at Gellen Consulting, Inc.?
Larry Gellen is Principal
What is Larry Gellen's Phone Number?
Larry Gellen's phone (**) *** *** 336
What industry does Larry Gellen work in?
Larry Gellen works in the Building Construction industry.
Larry Gellen Email Addresses
Larry Gellen Phone Numbers
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