Larry Defrancisco
Chief Marketing Officer at Aquacare Physical Therapy | Rehoboth Beach, Delaware, United States
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Larry Defrancisco serves as the Chief Marketing Officer at Aquacare Physical Therapy, where he leverages his extensive background in healthcare sales and marketing to drive strategic initiatives that enhance patient engagement and service delivery. With a focus on business development, Larry excels in fostering relationships with C-level decision-makers, ensuring that Aquacare remains at the forefront of the physical therapy landscape. His expertise spans pharmaceutical and biotech sales, allowing him to integrate innovative marketing strategies that resonate with both healthcare providers and patients.
At Aquacare, Larry is currently spearheading several key projects aimed at expanding the company’s footprint in the rehabilitation sector. This includes developing targeted marketing campaigns that highlight Aquacare’s unique value propositions, such as personalized treatment plans and state-of-the-art facilities. His ability to influence perceptions and decisions among key stakeholders, including physician offices and hospital departments, has been instrumental in driving referral growth and enhancing the company’s reputation within the community.
Larry’s skill set encompasses high-impact executive presentation skills, strategic planning, and sales force development, all of which contribute to his success in creating a culture of loyalty and retention among clients and partners. By utilizing data-driven insights and effective sales planning, he ensures that Aquacare not only meets but exceeds the expectations of its clientele. As a LinkedIn Open Networker (LION), Larry invites industry professionals, recruiters, and hiring managers to connect, fostering a collaborative environment that benefits the broader healthcare community.
Chief Marketing Officer at Aquacare Physical Therapy in January 2022 to Present
Executive Director of Marketing at Aquacare Physical Therapy in April 2019 to December 2021
Vice President Marketing at Home Instead Senior Care in June 2012 to April 2019
Business Development Executive at Sunovion Pharmaceuticals Inc. in March 2006 to June 2012
Vice President of Sales/Business Development at McKesson Inc in January 2001 to June 2006
Vice President of Sales & Marketing at TVG Marketing Research & Consulting, LLC in January 1996 to December 2000
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Business Development
Sales Management
Client Development
Contract & Price Negotiations
Partnership & Strategic Alliance Formation
Strategic & Tactical Planning
New Product Launch & Positioning
Client Relationship Building
Loyalty & Retention
High-Impact Executive Presentation Skills
Sales Planning
Database Management Sales
Strong consultative selling skills.
Strategic Thinking, Marketing, Cold Calling, Prospecting, Closing Skills
Building strategic working relationships
Persuasiveness
Building Customer Loyalty
Leadership development, career development and talent management.
Effectively reach, sell and influence C-Level executives
Strategy
Marketing
Sales Plan
Strategic Planning
CRM
Cross-functional Team Leadership
Leadership
Sales
Sales Operations
Selling
Driving New Business
C-Level Presentations
Program Management
Selling Skills
Pricing
Marketing Communications
Team Building
Negotiation
Product Development
Salesforce.com
Pharmaceutical Sales
Market Analysis
Market Planning
Healthcare
Sales Effectiveness
Pharmaceutical Industry
Sales Force Development
Managed Care
Sales Presentations
Neurology
Cardiology
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Discover more about Aquacare Physical TherapyWhat is Larry Defrancisco email address?
Email Larry Defrancisco at [email protected]. This email is the most updated Larry Defrancisco email found in 2026.
What is Larry Defrancisco phone number?
Larry Defrancisco phone number is +16106087847.
How to contact Larry Defrancisco?
To contact Larry Defrancisco send an email to [email protected]. If you want to call Larry Defrancisco try calling on +16106087847.
What company does Larry Defrancisco work for?
Larry Defrancisco works for Aquacare Physical Therapy
What is Larry Defrancisco's role at Aquacare Physical Therapy?
Larry Defrancisco is Chief Marketing Officer
What industry does Larry Defrancisco work in?
Larry Defrancisco works in the Hospitals And Health Care industry.
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