Lara Krug's Email Addresses & Phone Numbers

📖 Summary

Global Director, Experiential Marketing @ From May 2015 to Present (8 months) Global Director, Digital and Media Operations @ From February 2014 to May 2015 (1 year 4 months) AVP, Global Digital Marketing @ Responsible for the development and implementation of the global cross-channel digital strategy across brand website, mobile, social and new emerging media for MATRIX worldwide, in over 57 countries. In partnership with the marketing teams, launched and created key business driving digital campaigns and tools to increase brand awareness and sales amongst consumers and stylists. Managed external digital and strategy agencies including creative, development and media to support digital priorities. Responsible for the full production of branded digital content to support key product launches and business goals for B2C and B2B. From December 2013 to January 2014 (2 months) Greater New York City AreaDirector, Global Digital Marketing @ Responsible for the development and implementation of the global cross-channel digital strategy across brand website, mobile, social and new emerging media for MATRIX worldwide, in over 57 countries. In partnership with the marketing teams, launch and create key business driving digital campaigns and tools to increase brand awareness and sales amongst consumers and stylists. Manage external digital and strategy agencies including creative, development and media to support digital priorities. Responsible for the full production of branded digital content to support key product launches and business goals for B2C and B2B. From June 2012 to December 2013 (1 year 7 months) New York, NYManager, Global Digital Marketing @ From June 2011 to June 2012 (1 year 1 month) Manager, Online Marketing @ -Manage, develop, execute and analyze online marketing plans to drive sales and Customer acquisition to Avon.com, Lead generation for Recruitment program & engagement for Brand Launches (Skincare, Beauty, Fragrance etc.) across multiple channels - Managed direct relationship with digital media partners to deliver traffic, sales and lead generation to owned sites. - Develop & manage content and programs for yourAVON.com, destination for Avon Representatives to manage their online business From November 2009 to June 2011 (1 year 8 months) Media Strategist/Planner @ Clients included New Balance, Enterprise Rent-a-car, National Car Rental and Alamo Car Rental - Planned and executed national cross-platform campaigns across traditional, digital and new media channels including mobile, social communities, content development and viral promotions From February 2008 to November 2009 (1 year 10 months) Assistant Media Planner @ Clients: Tamiflu, Phonak, Key Bank - Assisted media team in research, development, and execution of media campaigns for clients including Tamiflu, New Balance & Phonak - Aligned strategic media partnerships, quarterly deep dive competitive client presentations, agency POVs, vendor RFPs, negotiations, client budgets and execution of programs From June 2007 to February 2008 (9 months) Affiliate Ad and Promotions Intern @ Summer Internship Program From May 2006 to August 2006 (4 months) Men's Buying Intern @ From June 2005 to August 2005 (3 months) BA, Mass Communication and Marketing @ Miami University From 2003 to 2007 Marketing/Business @ John Cabot University - Rome, Italy From 2005 to 2005 Lara Krug is skilled in: Digital Marketing, Online Marketing, Mobile, Lead Generation, Media Planning, Social Networking, Online Advertising, Mobile Devices, Media Buying, Integrated Marketing, Digital Media, Mobile Marketing, Digital Strategy, Strategic Communications