Laney Vaughan
Board Member at The Joseph W. Luter, III School of Business - Christopher Newport University | Houston, Texas, United States
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Laney Vaughan serves as a pivotal member of the Advisory Board at The Joseph W. Luter, III School of Business at Christopher Newport University, where she contributes her extensive expertise in brand strategy and consumer marketing. As the Managing Principal at The Mighty Shed, Laney has honed her skills in agency services and channel strategy, overseeing innovative consulting initiatives that empower senior leaders in the consumer packaged goods (CPG) sector across North America. Her role involves not only leading strategic projects but also spearheading the Future Possible subscription, a forward-thinking initiative designed to equip businesses with insights and foresights that drive brand innovation.
In her capacity on the Luter Business School Advisory Board, Laney plays a crucial role in shaping the curriculum and strategic direction of the school, ensuring that it remains at the forefront of industry trends and best practices. As a member of the Executive Committee, she collaborates with fellow board members to enhance the school's engagement with the business community, fostering relationships that bridge academic theory with real-world application. Laney's expertise in interactive marketing strategy and corporate communications allows her to provide valuable insights into the evolving landscape of digital marketing, helping to prepare the next generation of business leaders for the challenges ahead. Her commitment to brand innovation and strategic growth not only benefits her clients but also enriches the educational experience at the Luter Business School, making her an invaluable asset to both her organization and the academic community.
Board Member at The Joseph W. Luter, III School of Business - Christopher Newport University in January 2021 to Present
Board Member at Christopher Newport University in January 2024 to Present
Career Break and Best Fit search for next role as Senior Brand Marketing Communications Leader at TBC in May 2024 to Present
Managing Principal at The Mighty Shed in January 2021 to May 2024
Co-Founder & Chief Marketing Officer at Manchester & Hull in January 2018 to January 2021
Head of Global Marketing at Hawthorne Gardening Company (ScottsMiracle-Gro subsidiary) in January 2017 to January 2018
Senior Director of Marketing at Reynolds American Inc. in January 2017 to January 2017
Senior Director Employer Brand Marketing at Reynolds American Inc. in January 2013 to January 2017
Director of Brand Marketing and Various Brand Management / Consumer Marketing roles at Reynolds American Inc. in January 2007 to January 2013
Trade Marketing Planner Team Lead at Lane Limited in January 2005 to January 2006
Marketing and Business Leadership Development Program roles at The Home Depot in January 2002 to January 2005
Marketing Intern at PGA TOUR in January 2001 to January 2001
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Creative Executions
Activations
Creative Agencies
Brand Activation
Marketing Leadership
Campaign Effectiveness
Agency Management
Content Marketing
Event Marketing
Cross-team Collaboration
People Management
People Development
Agency Services
Consultant Management
Durable Goods
Food and Beverage Marketing
Channel Strategy
Multi-channel Campaign Management
Growth Initiatives
Strategic Planning for Growth
Strategic Communications
Consumer Research
Branding
Quantitative Research
Qualitative Research
Market Research
Facilitation
Workshop Development
Cross-Functional Liaison
Retail Displays
Brand Architecture
Managing Agency Relationships
Agency Relationship Management
Integrated Product Development
Data-Driven Insights
Email Marketing
Consumer Marketing
Consumer Products
Multi-Channel Marketing
Team Leadership
Employee Engagement
Corporate Communications
Social Media Communications
Business Innovation
Start-up Ventures
New Business Ventures
Cross Merchandising
Go-to-Market Strategy
Product Promotion
Trade Marketing
Integrated Brand Marketing
Integrated Marketing Communications Planning
Creative Strategy
Packaging
Consulting
Data Analysis
Merchandising Strategies
Multi-channel Retail
E-Commerce
Interactive Marketing Strategy
Brand Development Strategy
Brand Equity Development
Innovation Management
Management Consulting
Retail Marketing
Product Innovation
Innovation Consulting
Corporate Branding
Employer Branding
Brand Equity
Brand Strategy
Marketing Strategy
Leadership
Marketing
Direct Marketing
Product Development
Product Marketing
Analysis
Strategic Planning
Project Management
Retail
Advertising
Merchandising
Budgets
Integrated Marketing
Strategy
Competitive Analysis
Product Management
Marketing Communications
Marketing Management
Brand Management
Multi-channel Marketing
Budgeting
Management
Cross-functional Team Leadership
Marketing Research
Talent Management
Communication
Executive Leadership
Digital Marketing
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What is Laney Vaughan email address?
Email Laney Vaughan at [email protected]. This email is the most updated Laney Vaughan email found in 2026.
How to contact Laney Vaughan?
To contact Laney Vaughan send an email to [email protected].
What company does Laney Vaughan work for?
Laney Vaughan works for The Joseph W. Luter, III School of Business - Christopher Newport University
What is Laney Vaughan's role at The Joseph W. Luter, III School of Business - Christopher Newport University?
Laney Vaughan is Board Member
What is Laney Vaughan's Phone Number?
Laney Vaughan's phone (214) ***-*411
Laney Vaughan Email Addresses
Laney Vaughan Phone Numbers
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