Lane Wakefield
VP of Strategic Partnerships at Wakefield | Waco Area
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Lane Wakefield serves as the Vice President of Strategic Partnerships at Wakefield, where he leverages his extensive expertise in partnership research to cultivate and enhance collaborative relationships across various sectors. With a robust academic background as a Clinical Assistant Professor of Marketing at Baylor University, Lane has established himself as a thought leader in the field, contributing to prestigious journals such as the Journal of Advertising, Journal of Service Research, and Journal of Interactive Marketing. His research focuses on the dynamics of sponsorship and partnership strategies, particularly in the realms of sports marketing and ticket sales.
At Wakefield, Lane is currently spearheading key projects that aim to redefine how organizations approach sponsorship and partnership sales. His work involves developing innovative frameworks that help brands maximize their engagement with audiences through strategic collaborations. By integrating insights from his academic research with practical applications, Lane is committed to driving measurable results for clients while fostering long-term relationships that enhance brand value.
In addition to his research and strategic initiatives, Lane actively collaborates with educational institutions and recruiters through academic championships, bridging the gap between theory and practice in marketing. His multifaceted skill set, which includes leadership, social media strategy, and a deep understanding of the sports industry, positions him as a pivotal figure in shaping the future of partnership marketing. As he continues to explore new avenues for collaboration, Lane remains dedicated to advancing the field through innovative research and strategic insights.
VP of Strategic Partnerships at Wakefield in January 2019 to Present
Clinical Asst Professor Marketing, S3E Director, Baylor University at Baylor University in August 2020 to Present
Assistant Professor of Sports Marketing and Analytics at Mercer University - Stetson School of Business and Economics in August 2016 to August 2020
Research Manager for the Center for Sport Management, PhD Student, Teaching Assistant at Texas A&M University in August 2013 to August 2016
Head Track Coach, Teacher, & Assistant Football Coach at Emery/Weiner School in August 2011 to July 2013
Marketing/Media Sales Intern at Baylor IMG in January 2011 to May 2011
Operations Staff for Women's Basketball Championship at Big XII Conference in March 2011 to March 2011
Corporate Partnership Account Executive, Silver Stars at Spurs Sports & Entertainment in May 2010 to August 2010
Sponsorship Sales Intern at Spurs Sports & Entertainment in May 2008 to August 2008
Sponsorship Sales Intern at Spurs Sports & Entertainment in May 2007 to August 2007
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Sports Management
Sports
Sports Marketing
Ticket Sales
Sponsorship
Sponsorship Sales
Event Planning
Event Management
Archtics
Social Media
Baseball
Public Speaking
Marketing
Fundraising
Leadership
Football
Social Media Marketing
Teaching
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Discover more about WakefieldWhat is Lane Wakefield email address?
Email Lane Wakefield at [email protected] and [email protected]. This email is the most updated Lane Wakefield email found in 2026.
What is Lane Wakefield phone number?
Lane Wakefield phone number is +12109132727 and +12543151364.
How to contact Lane Wakefield?
To contact Lane Wakefield send an email to [email protected] or [email protected]. If you want to call Lane Wakefield try calling on +12109132727 and +12543151364. (updated on October 29, 2024)
What is Lane Wakefield net worth?
Lane Wakefield has an estimated net worth of $75,000 to $99,999
What company does Lane Wakefield work for?
Lane Wakefield works for Wakefield
What is Lane Wakefield's role at Wakefield?
Lane Wakefield is VP of Strategic Partnerships
What industry does Lane Wakefield work in?
Lane Wakefield works in the Restaurants industry.
Lane Wakefield Email Addresses
Lane Wakefield Phone Numbers
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