Lance Dobson
Fractional CGO | Growth, Performance, Data, and Analytics at Lance Dobson Consulting | United States
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Lance Dobson is a seasoned expert in driving growth and enhancing operational efficiency for eCommerce businesses through his role as Fractional Chief Growth Officer (CGO) at Lance Dobson Consulting. With a proven track record of doubling revenue and improving efficiency within a six-month to one-year timeframe, Lance specializes in leveraging data-driven strategies to propel businesses to new heights. His expertise spans a wide range of services, including Fractional CMO offerings tailored for growing enterprises, where he crafts bespoke marketing strategies that align with each client's unique goals.
At the core of Lance's approach is a deep understanding of performance marketing, particularly in the realms of PPC, paid search, and Google Shopping management. He meticulously manages campaigns to ensure optimal return on investment, utilizing advanced analytics to refine strategies continuously. His proficiency in Google Analytics implementation and reporting allows him to provide actionable insights that drive decision-making and foster growth.
Lance's commitment to integrating comprehensive reporting and analytical frameworks ensures that businesses not only track their performance but also understand the underlying factors that contribute to their success. His skills in startup marketing, online advertising, and social media marketing further enhance his ability to create impactful marketing initiatives that resonate with target audiences. By harnessing tools like Klaviyo and Shopify, Lance empowers eCommerce businesses to optimize their customer engagement and conversion strategies, ultimately leading to sustained growth and improved operational efficiency. With a focus on results and a passion for helping businesses thrive, Lance Dobson is a trusted partner for organizations seeking to navigate the complexities of the digital marketplace.
Fractional CGO | Growth, Performance, Data, and Analytics at Lance Dobson Consulting in January 2020 to Present
Senior Director of Marketing and Analytics at ShedRx in January 2025 to Present
Head of Growth, Data, and Analytics at ShedRx in January 2024 to January 2025
Paid Media Manager at ShedRx in January 2023 to January 2024
Senior Director of Paid Search at The Digital Stronghold in January 2022 to January 2023
Senior Performance Marketing Manager - Paid Search, Organic Search, YouTube Ads at 1-800 CONTACTS in January 2020 to January 2022
Senior Paid Search Manager at 1-800 CONTACTS in January 2019 to January 2020
Enterprise Adobe Advertising Cloud Account Manager at Adobe in September 2014 to June 2019
Sr. Account Manager - Adobe Ad Cloud Search And Display Advertising at Adobe in January 2019 to January 2019
Fractional Performance Marketing Director at Lance Dobson Consulting in January 2011 to January 2019
SEM Program Manager at Backcountry.com in January 2014 to January 2014
Paid Search Analyst at Backcountry.com in January 2013 to January 2014
Premium SEM/SEO Analyst at Orange Soda in January 2012 to January 2013
Premium SEM Strategist at Orange Soda in January 2011 to January 2012
Internet Business Consultant at PMI Professional Marketing International in January 2011 to January 2011
Japan Team Lead at Zija, Int'l in January 2010 to January 2011
Sales/Tech Support Supervisor at Nuskin Enterprises in August 2007 to January 2008
English Teacher at Pinnacle Language Institute in January 2008 to January 2008
Sales Support Agent at Japanese/English Nuskin Enterprises in January 2005 to January 2007
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Performance Marketing
Startup Marketing
Marketing Leadership
Display Advertising
Programmatic Media Buying
Media Strategy
Marketing
B2B Marketing
Marketing Strategy
Adobe Marketing Cloud
Database Tools
Communication
Performance Metrics
Bing Ads
Analytics
Data Analysis
Analytical Skills
Paid Search Campaigns
Search Advertising
Paid Search Strategy
Digital Marketing
Google Sheets
Klaviyo
Adobe Analytics
Shopify
PPC
SEO
Excel
SEM
Link Building
Japanese
Google Analytics
Google Adwords
Online Marketing
Web Analytics
Writing
Microsoft Office
Copywriting
Online Advertising
E-commerce
Word
Facebook
Web Marketing
Microsoft Excel
Social Media Marketing
Lead Generation
Management
Paid Media
Search Engine Marketing (SEM)
Leadership
Decision-Making
Statistics
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Discover more about Lance Dobson ConsultingWhat is Lance Dobson email address?
Email Lance Dobson at [email protected]. This email is the most updated Lance Dobson email found in 2026.
What is Lance Dobson phone number?
Lance Dobson phone number is +18015921279.
How to contact Lance Dobson?
To contact Lance Dobson send an email to [email protected]. If you want to call Lance Dobson try calling on +18015921279. (updated on October 29, 2024)
What company does Lance Dobson work for?
Lance Dobson works for Lance Dobson Consulting
What is Lance Dobson's role at Lance Dobson Consulting?
Lance Dobson is Fractional CGO | Growth, Performance, Data, and Analytics
What industry does Lance Dobson work in?
Lance Dobson works in the Advertising Services industry.
Lance Dobson Email Addresses
Lance Dobson Phone Numbers
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