Kristen Lay
Digital Marketing Consultant at Self-Employed | Denver, Colorado, United States
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Kristen Lay is a seasoned digital marketing consultant with over 17 years of experience, specializing in the intersection of technology and marketing strategy. Currently self-employed, Kristen leverages her extensive background to empower businesses, particularly in the D2C sector, to optimize their digital marketing efforts and achieve operational excellence. One of her notable projects includes consulting for Numi, a sustainable women's apparel company, where she has played a pivotal role in shaping their digital marketing initiatives.
In her work with Numi, Kristen has implemented comprehensive KPI reporting systems that provide critical insights into campaign performance, enabling the team to make data-driven decisions. Her expertise in marketing mix modeling has been instrumental in evaluating the effectiveness of various campaigns, allowing for precise forecasting of marketing revenue goals. As a digital team leader, Kristen excels in coaching and mentoring, fostering a culture of innovation and collaboration among team members. Her adeptness in vendor management ensures seamless coordination with paid media, social media, and website development partners, driving impactful results.
Kristen's skill set encompasses a wide range of digital marketing disciplines, including website CMS management, HTML, and paid media strategy. She is proficient in analytics and agile project management, which allows her to adapt strategies swiftly in response to market changes. Additionally, her knowledge of marketing automation and SEO ensures that her clients remain competitive in an ever-evolving digital landscape. Through her strategic insights and hands-on approach, Kristen Lay continues to elevate client success and drive meaningful engagement in the digital realm.
Digital Marketing Consultant at Self-Employed in January 2022 to Present
Chief Operations Officer at Alpenglo Digital in July 2024 to Present
Principal MarTech and Strategy Consultant at Insight Lime Analytics in September 2023 to January 2024
Analytics Consultant at Insight Lime Analytics in June 2022 to September 2023
Director of Digital at LegalShield in April 2021 to January 2022
Senior Manager Digital Marketing at LegalShield in October 2020 to April 2021
Digital Experience Manager at LegalShield in March 2020 to October 2020
Senior Digital Experience Manager at MGMA in December 2016 to March 2020
Digital Marketing Manager at MGMA in May 2016 to December 2016
Marketing Manager II at MGMA in September 2015 to May 2016
Senior Digital Marketing Manager at Green House Data in August 2010 to August 2015
Director of Strategic Marketing at Precis E-business Agency in February 2007 to July 2010
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Organizational Development
Reliability
Operations
Data Analysis
Shopify Plus
Klaviyo
SEMrush
Screaming Frog
Customer Journeys
Website CMS
HTML
Digital Engagement
KPI Reporting
Paid Media Strategy
Customer Experience Management
Customer Engagement
Strategic Consulting
Leadership Development
Vision Development
Communication
Leadership
Business Coaching
Active Listening
Interpersonal Communication
Coaching & Mentoring
Strategic Leadership
Visual Communication
Emotional Intelligence
Digital Marketing
Marketing Strategy
Marketing Reporting
SEO
Online Marketing
PPC
CRM
B2B
Web Analytics
Email Marketing
SEM
B2B Marketing
Digital Strategy
Analytics
Agile Project Management
Google Analytics
Google Adwords
Lead Generation
Management
Marketing Automation
Web Analytics Implementation
Marketing Operations
Google Tag Manager
Google Optimize
Eloqua
Kentico
KPI Implementation
Search Engine Optimization (SEO)
Marketing
Google Ads
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Discover more about Self-EmployedWhat is Kristen Lay email address?
Email Kristen Lay at [email protected]. This email is the most updated Kristen Lay email found in 2026.
What is Kristen Lay phone number?
Kristen Lay phone number is +13038854215.
How to contact Kristen Lay?
To contact Kristen Lay send an email to [email protected]. If you want to call Kristen Lay try calling on +13038854215. (updated on October 30, 2024)
What company does Kristen Lay work for?
Kristen Lay works for Self-Employed
What is Kristen Lay's role at Self-Employed?
Kristen Lay is Digital Marketing Consultant
What industry does Kristen Lay work in?
Kristen Lay works in the It Services And It Consulting industry.
Kristen Lay Email Addresses
Kristen Lay Phone Numbers
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