Kirk Etten
Senior Manager Digital Anaytics at Valvoline | Greater Boston
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Kirk Etten serves as the Senior Manager of Digital Analytics at Valvoline, where he leverages his extensive expertise in web analytics and digital strategy to drive data-informed decision-making and optimize marketing operations. With a strong foundation in financial services and business intelligence, Kirk excels in harnessing tools like Google Tag Manager (GTM), Google Analytics, and DOMO to extract actionable insights from complex data sets. His role involves not only overseeing the implementation of web analytics but also ensuring data security and compliance, which are critical in today’s digital landscape.
Kirk's leadership is evident in his management of cross-functional teams that integrate database marketing and customer acquisition strategies. He has successfully spearheaded key projects that enhance Valvoline's digital presence, utilizing SEO best practices and Google AdWords to improve online visibility and drive traffic. His proficiency in tools such as SEMRush further strengthens Valvoline's competitive edge in the marketplace.
In addition to his technical skills, Kirk is a strategic thinker who emphasizes process improvement and vendor management, ensuring that all digital initiatives align with the company's broader business objectives. His commitment to testing and optimization allows for continuous enhancement of marketing efforts, ultimately contributing to Valvoline's growth and profitability. With a blend of creative problem-solving and analytical rigor, Kirk Etten is a pivotal force in shaping the future of Valvoline's digital landscape.
Senior Manager Digital Anaytics at Valvoline in January 2016 to Present
Senior Director Web Analytics & Controls at Sallie Mae in January 2014 to November 2015
Senior Director Marketing Analytics at Sallie Mae in January 2010 to December 2013
SVP-Analytic Services at Upromise in October 2005 to December 2010
VP - Database Marketing at Deluxe Corp. in January 2004 to January 2006
Div VP Analytic Services at New England Business Service, Inc. in January 2000 to January 2004
Various Senior Leadership roles at NEBS in January 1988 to January 2000
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Analytics
Database Marketing
Financial Services
Management
Process Improvement
Business Analysis
CRM
Email Marketing
Strategy
Leadership
Marketing Strategy
Vendor Management
Financial Analysis
Strategic Planning
Cross-functional Team Leadership
SDLC
Segmentation
Direct Marketing
Product Management
Customer Acquisition
Business Intelligence
Call Centers
Web Analytics
Contract Negotiation
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Discover more about ValvolineWhat is Kirk Etten email address?
Email Kirk Etten at [email protected]. This email is the most updated Kirk Etten email found in 2026.
What is Kirk Etten phone number?
Kirk Etten phone number is +16172660430.
How to contact Kirk Etten?
To contact Kirk Etten send an email to [email protected]. If you want to call Kirk Etten try calling on +16172660430. (updated on October 30, 2024)
What company does Kirk Etten work for?
Kirk Etten works for Valvoline
What is Kirk Etten's role at Valvoline?
Kirk Etten is Senior Manager Digital Anaytics
What industry does Kirk Etten work in?
Kirk Etten works in the Financial Services industry.
Kirk Etten Email Addresses
Kirk Etten Phone Numbers
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