Accomplished retail executive with over twenty years dedicated to ecommerce, sharpened in leadership roles with Nordstrom, Microsoft and Amazon.com. Track record of helping build, scale and lead multi-billion dollar online businesses. Experience managing every major facet of an ecommerce organization, with in-depth emphasis on team & talent development, strategy, business development, user experience, product management, merchandising, engineering & digital marketing.

Executive Vice President, Technology @ Part of the executive team helping to unlock customer value and business benefit through technology innovation. From September 2015 to Present (4 months) Greater Seattle AreaExecutive Vice President, Ecommerce & Online Merchandising @ Part of the executive team driving the overall strategy and execution of our ecommerce business. Responsible for our online assortment, depth, price / value and website merchandising disciplines. Collaborating across the company to deliver a best in class online experience and a seamless multichannel shopping experience for our customers, spanning our stores, digital and mobile touch points. From October 2013 to September 2015 (2 years) Greater Seattle AreaVice President, Ecommerce @ Recruited to Nordstrom to help amplify the strategy and execute on a more ambitious online growth agenda. Instrumental in assessing and up-leveling our team, talent and related functional capabilities to realize our customer experience and financial goals online. Established a cohesive online user experience group, including several digital roles new to Nordstrom (product management, advanced testing & optimization, site analytics, usability, site merchandising, digital creative, interactive web development) responsible for charting our online customer experience enhancements and delivering the product / feature roadmap. From May 2011 to October 2013 (2 years 6 months) Greater Seattle AreaSenior Director & Head of Global Ecommerce, Microsoft Store @ Business leader of Microsoft Store online. Helped launch and scale www.microsoftstore.com into its highest volume retail seller. Expanded globally, enabled Microsoft’s flagship software products to be purchased and downloaded direct from Microsoft worldwide. Member of the multichannel retail exec team building Microsoft Store’s first wave of physical stores. Responsible for strategy, incubation, and scale for a portfolio of consumer & business web properties (Windows Marketplace, Microsoft Store, Microsoft Pinpoint & Microsoft’s Product Information Center). From March 2006 to April 2011 (5 years 2 months) Co-Founder & President @ Revitalized a niche rustic furnishings business (formerly C&E Productions noted below). Self-funded alongside a partner. Acquired the company assets. Refined all product designs. Established production facility & team. Re-branded and re-launched the business. From January 2005 to February 2006 (1 year 2 months) Greater Seattle AreaDirector of Business Development @ Recruited into Amazon’s business development group to help scale two enterprise b2b programs; “Merchants @” enabling branded retailers to sell their assortment on Amazon’s site; “Merchants.com” enabling companies to run their own stand-alone branded e-commerce presence entirely on Amazon’s technology platform. Targeted and secured several top performing enterprise clients for each program. From March 2003 to May 2005 (2 years 3 months) Greater Seattle AreaDirector of Product Development, Hardlines @ Responsible for the customer experience across all Hardlines categories summing over $1Billion in annual sales. Lead a cross-functional team of product managers, web developers, site merchandisers, and content producers collaborating to deliver on our financial and website experience objectives. Helped establish a major strategy shift into the Marketplace business model, enabling customers to buy products & services through Amazon’s shopping cart fulfilled by other branded retailers. From March 2001 to March 2003 (2 years 1 month) Greater Seattle AreaGroup Marketing Manager, Associates @ Part of the launch team of Amazon’s “Associates Program”, the first scaled Affiliate marketing program online. This program delivered approx half of Amazon’s site traffic, making it the largest & most cost effective source of customers. Helped lead the strategy and execution of the program. Responsible for new member enrollment; expanded the base to >750k “Associates”. From December 1999 to March 2001 (1 year 4 months) Senior Manager Business Development @ Responsible for targeting and negotiating strategic online marketing partnerships. Hired and lead a team overseeing Amazon’s largest marketing partners, delivering approx 30% of Amazon’s site traffic and new customers. Established best practices for optimizing Amazon’s yield and efficiency from this portfolio of hundreds of premium marketing partners. From October 1997 to December 1999 (2 years 3 months) Greater Seattle AreaDirector of Sales and Marketing @ C&E was a manufacturer of niche, high-end rustic furnishings. Helped transform a small, local business into an at-scale producer with nationwide distribution. Responsible for strategy and execution of company’s expanded business model. Designed and lead all marketing & commercial sales channels including wholesale, resort, interior design showrooms, and ecommerce. From September 1992 to October 1997 (5 years 2 months) Greater Seattle AreaSales and Marketing Manager @ NFI was a producer of organic juice products. Primary contact for national network of distributors, field sales reps, and hundreds of wholesale accounts. From July 1991 to September 1992 (1 year 3 months) Greater Seattle Area

Bachelor of Science (BS), Business Administration @ University of Colorado Boulder - Leeds School of Business From 1987 to 1991 Kirk Beardsley is skilled in: Product Management, E-commerce, Strategic Planning, Business Development, Digital Direct Marketing, Product Optimization, Organizational Development, CXO level engagement, Web Development, P&L Oversight, Digital Creative, Online Marketplace, New Business Incubation, Strategic Partnerships, Web Analytics, Analytics