Kim Rosenblum
Chief Marketing Officer at Betterment | New York, New York, United States
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As the Chief Marketing Officer at Betterment, Kim Rosenblum has been instrumental in redefining the brand's presence in the fintech landscape. With a robust background in product, performance, and brand marketing, Kim brings a wealth of experience from her early days at a traditional Madison Avenue agency to leading the marketing efforts of the largest independent digital investment advisor. Reporting directly to the CEO, she oversees both consumer and B2B marketing teams, ensuring that all brand and advertising initiatives align with Betterment's mission to democratize investing.
Under Kim's leadership, Betterment has undergone a comprehensive rebranding, enhancing its market positioning and customer engagement strategies. Her strategic vision encompasses a diverse range of marketing disciplines, including acquisition, growth, customer, and product marketing. By leveraging insights and analytics, Kim has driven campaigns that resonate with both individual investors and institutional partners, significantly increasing brand awareness and customer loyalty.
Kim's expertise in creative direction and strategy has enabled her teams to craft compelling narratives across various digital media platforms, while her strong business acumen ensures that marketing initiatives are not only innovative but also aligned with the company's overall goals. With a keen focus on performance marketing, she has successfully implemented data-driven strategies that optimize customer acquisition and retention, solidifying Betterment's reputation as a leader in the fintech sector. As she continues to navigate the evolving landscape of digital finance, Kim remains committed to fostering a culture of creativity and collaboration within her teams, driving Betterment's growth and impact in the industry.
Chief Marketing Officer at Betterment in January 2021 to Present
Executive Vice President, Chief Creative Officer & Head Of Marketing, Nickelodeon at Viacom in February 2017 to March 2020
Executive Vice President Marketing and Creative, TV Land at Viacom in January 2009 to December 2017
Senior Vice President Creative Director, TV Land & Nick At Nite at Viacom in January 2000 to December 2008
Vice President Creative Services, Nickelodeon at Nickelodeon in January 1994 to January 1999
Producer at Young & Rubicam in January 1991 to January 1994
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Creative Direction
Brand Development
Advertising
Creative Strategy
Entertainment
Television
Video Production
Digital Media
Broadcast
Video
Integrated Marketing
Content Strategy
Digital Strategy
Media Planning
Digital Marketing
Sponsorship
Content Development
Content Marketing
Brand Management
Social Media Marketing
Graphic Design
Brand Awareness
Business-to-Business (B2B)
Analytical Skills
Budget Management
Change Management
Branding & Identity
YouTube
Presentations
Leadership
Creative Problem Solving
Skilled Multi-tasker
Consumer Marketing
New Media
Partnership Marketing
Brand Identity
Brand Strategy
On-Air Promotion
Social Responsibility
Campaign Strategies
Business Acumen
Strategic Marketing
Creative Services
Brand Marketing
Diversity & Inclusion
Strategic Brand Positioning
Decision-Making
Business Transformation
Cross-functional Team Leadership
Agile Project Management
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Discover more about BettermentWhat is Kim Rosenblum email address?
Email Kim Rosenblum at [email protected]. This email is the most updated Kim Rosenblum email found in 2026.
How to contact Kim Rosenblum?
To contact Kim Rosenblum send an email to [email protected].
What company does Kim Rosenblum work for?
Kim Rosenblum works for Betterment
What is Kim Rosenblum's role at Betterment?
Kim Rosenblum is Chief Marketing Officer
What is Kim Rosenblum's Phone Number?
Kim Rosenblum's phone (212) ***-*179
What industry does Kim Rosenblum work in?
Kim Rosenblum works in the Financial Services industry.
Kim Rosenblum Email Addresses
Kim Rosenblum Phone Numbers
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