Kim Post
Vice President - B2C Marketing at Generali Global Assistance | Greater Pittsburgh Region
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As the Vice President of B2C Marketing at Generali Global Assistance, Kim Cooper Post plays a pivotal role in shaping the company’s strategic direction within the highly competitive travel insurance sector. With a keen focus on driving direct-to-consumer (DTC) online sales, Kim oversees the entire line of business, managing the P&L and ensuring that the brand not only enters but thrives in the U.S. market. Her expertise in digital marketing is instrumental in executing innovative campaigns that resonate with consumers, leveraging data-driven insights to optimize performance and maximize return on investment.
Kim’s strategic vision is complemented by her proficiency in digital advertising, particularly in pay-per-click (PPC) campaigns, which are crucial for capturing market share in a crowded landscape. By employing advanced analytics tools like Google Analytics, she meticulously tracks campaign performance and consumer behavior, allowing for agile adjustments that enhance lead generation and conversion rates. Her background as a financial analyst further enriches her approach, enabling her to align marketing strategies with broader business objectives and drive sustainable growth.
In addition to her marketing acumen, Kim is a growth agent who fosters collaboration across teams to ensure cohesive brand messaging and customer engagement. Her commitment to brand management and destination marketing not only elevates Generali’s presence but also builds trust and loyalty among consumers. As she continues to navigate the evolving travel insurance market, Kim remains dedicated to establishing Generali Global Assistance as a leader in the industry, setting the stage for long-term success and innovation.
Vice President - B2C Marketing at Generali Global Assistance in January 2022 to Present
Marketing Director at Generali Global Assistance in August 2018 to December 2021
Digital Marketing Manager at Generali Global Assistance in June 2016 to August 2018
Senior Program Manager at USDM Digital™ in June 2011 to October 2015
Marketing Counsel at Cooper, ink. in February 2010 to June 2011
Marketing Manager at The Greenbrier in November 2006 to February 2010
Executive Director at Greenbrier County Convention & Visitors Bureau / Chamber of Commerce in March 1998 to November 2006
Graduate Fellowship at WV Legislature in January 1996 to January 1997
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West Virginia University, MPA
West Virginia University, BA
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Funnel Optimization
Digital Channels
Attribution Modeling
Marketing Budget Management
Financial Services
Growth Strategies
Sales Forecasting
Profitability Analysis
Customer Acquisition Strategies
Annual Budgeting
Business Development
Paid Media Advertising
Managing Large Budgets
Looker (Software)
Business Case Preparation
Team Building
Client Development
Performance Metrics
Digital Marketing
Marketing Strategy
SEM
Integrated Marketing
Email Marketing
Public Relations
Online Advertising
Social Media
Event Planning
Marketing
SEO
Strategy
Social Media Marketing
Event Management
Blogging
Advertising
Budgets
PPC
Strategic Planning
Business Strategy
Web Analytics
E-commerce
Sales
Trade Shows
Brand Management
Media Planning
Market Research
Tourism
Brand Development
Luxury
Public Administration
Digital Strategy
Copywriting
Lead Generation
Creative Direction
Website Development
Analytical Skills
Campaign Management
Search Engine Optimization (SEO)
Financial Forecasting
Social Media Measurement
Brand Awareness
Google Analytics
Leadership
Management
Resorts
Marketing Communications
destination marketing
Online Reputation Management
Google Ads
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Discover more about Generali Global AssistanceWhat is Kim Cooper Post email address?
Email Kim Cooper Post at [email protected] and [email protected]. This email is the most updated Kim Cooper Post's email found in 2026.
What is Kim Cooper Post phone number?
Kim Cooper Post phone number is 304/992-2210.
How to contact Kim Cooper Post?
To contact Kim Cooper Post send an email to [email protected] or [email protected]. If you want to call Kim Cooper Post try calling on 304/992-2210. (updated on May 06, 2024)
What company does Kim Post work for?
Kim Post works for Generali Global Assistance
What is Kim Post's role at Generali Global Assistance?
Kim Post is Vice President - B2C Marketing
What industry does Kim Post work in?
Kim Post works in the Marketing & Advertising industry.
Kim Post Email Addresses
Kim Post Phone Numbers
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