Kerry Cramer, MBA's Email Addresses & Phone Numbers

📖 Summary

Online marketing professional with extensive experience leading digital and mobile marketing campaigns that exceeded ROI goals using out of the box thinking to creatively solve problems. An expert at planning and executing conversion optimization strategies that support cross-channel marketing campaigns. Exceptional project management, communication, negotiation, and cross-functional leadership abilities. Specialties: Strategic Planning, Digital Marketing, Mobile Marketing, Conversion Optimization, A/B and Multivariate Testing, Creative Development, SEM, SEO, PPC, CPM, CPA, CPC, Lead Gen, Affiliate Marketing, Email Marketing, Social Media Marketing, Google Analytics, Omniture, CMS, and CRMSenior Marketing Manager @ Customer Acquisition for Hallmark eCards and Ink & Main From June 2015 to Present (7 months) Online Marketing Campaign Manager @ Total Beauty Media Group’s portfolio of digital beauty, health and lifestyle media properties includes: TotalBeauty.com, BeautyRiot.com, LimeLife.com and ModernMan.com. • Scheduled and implemented all online campaigns through network of advertising and content distribution vendors • Set up campaigns across multiple channels including SEM, Social, Remarketing, and Display • Forecasted monthly traffic needs, determined necessary budgets to meet those needs, and allocated campaign budgets across the most cost effective and profitable marketing channels • Executed on appropriate media mix for campaigns based on cost per visit, budget and KPI factors and ensured on-schedule delivery schedule to hit traffic and ROI goals • Monitored traffic and KPIs using Google Analytics and Omniture using data to optimize campaigns, ensuring profitability • Developed, executed, and implemented a new eCommerce beauty sampling program from landing page conception to banner and creative design and placement • Managed external partnerships with major retailers like HSN for a new eCommerce Program including all internal marketing promotions through social, on-site, e-mail, and mobile channels resulting in 100% sell out of the promotional product in 24 hours. • Spearheaded all mobile, app marketing and advertising for Total Beauty, Beauty Riot, and Limelife properties. From January 2012 to July 2013 (1 year 7 months) Greater Los Angeles AreaMarketing Manager-Acquisitions @ • Developed and managed campaign offers across in-house brands which included hair care, anti-aging skin care, eyelash enhancement, natural makeup and skin care lines and beauty subscription program. Campaign resulted in meeting and exceeding monthly customer acquisition and CPA goals by 120% • Managed landing page, banner conception and creative development to maximize yield per site visitor and advertising ROI • Utilized web analytics, marketing campaign metrics, and customer data to test, measure and optimize campaign performance • Coordinated with purchasing and inventory planning on proper inventory allocation and stock levels, and with Media Buying on strategy • Sought out new display media (banner, email and newsletter) opportunities and renewed existing successful campaigns • Ensured campaigns met core company metrics including target CPA by brand and product, CTR, CVR, CPM/CPC/CPA. From March 2011 to December 2011 (10 months) Marketing Manager @ • Launched and managed multiple web and mobile marketing campaigns with various advertising partners in the US and Canada • Utilized Search Engine Marketing, CPC, CPA, CPM and other media buying tools to drive traffic and achieve goals on web and mobile campaigns • Partnered with creative and web development teams to design websites, WAP sites and campaign deliverables • Analyzed marketing and traffic numbers to optimize campaigns and services • Managed affiliate advertising including identification of partners, rate negotiation, pixel administration, campaign optimization and invoice reconciliation • Executed spend strategy resulting in 90% profitably in month two, a two month improvement over prior strategy • Single-handedly implemented mobile marketing campaigns with affiliate and search marketing • Implemented campaign optimization efforts increasing overall website conversion from 1% to 9% and opt-in conversion from 46% to 66% From October 2009 to March 2011 (1 year 6 months) Marketing Coordinator-Beauty @ • Assisted Director and Vice President of Backend Marketing with all aspects of brand management including, product marketing, creative, and fulfillment for Proactiv Solution, a $750 million brand • Managed copywriters, designers, printers, and mail houses to create eye-catching backend collateral, including brochures, inserts, catalogs, mailings, and promotional materials, to drive sales and retain customers • Grew mail reactivation circulation by 50% by targeting offers at the segment level • Managed vendor relations with Customer Service and Distribution Center, ensuring all proper procedures were being implemented, through call monitoring sessions, trainings, and quarterly visits • Analyzed and reported key metrics to include lifetime value, depth of file opportunities, ROI, breakeven, bad debt, payment, return, and cancellation rates • Brainstormed new marketing ideas and initiatives to increase sales and insure long-term customer retention, ultimately testing and tracking results From April 2007 to April 2008 (1 year 1 month) Marketing Representative @ From July 2006 to April 2007 (10 months) Master of Business Administration (MBA), Emphasis in Marketing and Strategy @ Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management From 2013 to 2015 BA, Sociology @ University of California, Santa Barbara From 2000 to 2004 Kerry Cramer, MBA is skilled in: Digital Marketing, Mobile Marketing, Digital Media, Online Advertising, SEO, SEM, CRM, Google Analytics, Google Adwords, Omniture, E-commerce, Display Advertising, Affiliate Marketing, Email Marketing, Beauty