Kenia Tavarez
SENIOR DIRECTOR PRODUCT DEVELOPMENT, Private Brand RTW, Mens, Kids Apparel and Backstage Categories at Macy's | New York, New York, United States
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Kenia Tavarez serves as the Senior Director of Product Development for Private Brand Ready-to-Wear (RTW), overseeing the Men's, Kids, and Backstage categories at Macy's. With over 20 years of experience in the retail and apparel sector, Kenia has established herself as a dynamic leader adept at driving innovation and digital transformation. In her current role, she is responsible for the execution of product development for a robust portfolio valued at $2 billion, which encompasses 12 distinct private brand labels, including well-known names like INC, Alfani, and Style & Co.
Kenia's expertise lies in her ability to lead and manage cross-functional teams, often comprising over 65 professionals, to deliver high-quality apparel that resonates with consumers. Her strategic vision is complemented by her proficiency in technical design and development, ensuring that each product not only meets aesthetic standards but also adheres to stringent quality benchmarks. She is particularly skilled in optimizing lead times and enhancing the efficiency of the product development process, which is crucial in today’s fast-paced retail environment.
Key projects under her leadership have focused on integrating sustainable practices into the product lifecycle, aligning with industry trends that prioritize eco-friendly materials and ethical sourcing. Kenia's commitment to mentoring her teams fosters a culture of collaboration and innovation, empowering her colleagues to push creative boundaries while maintaining a sharp focus on market needs. As a result, she continues to play a pivotal role in shaping Macy's private brand strategy, driving growth, and enhancing the overall customer experience.
SENIOR DIRECTOR PRODUCT DEVELOPMENT, Private Brand RTW, Mens, Kids Apparel and Backstage Categories at Macy's in January 2024 to Present
SENIOR DIRECTOR PRODUCT DEVELOPMENT, Private Brand RTW and Men Apparel Categories at Macy's in July 2022 to January 2024
SENIOR DIRECTOR PRODUCT DEVELOPMENT, Private Brand RTW/Active/Intimates/Handbags/Jewelry Categories at Macy's in July 2020 to July 2022
VICE PRESIDENT, Intimate Apparel - Product & Design at Macy's in May 2018 to June 2020
VICE PRESIDENT, Thalia Sodi RTW at Macy's in May 2014 to May 2018
PRODUCT DIRECTOR, Charter Club - Knits/Sweaters/Woven Categories at Macy's in February 2006 to May 2014
Various Product Development & Merchandising Roles at Macy's in September 1999 to February 2006
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Trend Analysis
Apparel
Private Label
Merchandising
Product Development
Sportswear
Retail
Sales
Wovens
Textiles
Fashion Design
Marketing
Fashion
Trend Forecasting
Visual Merchandising
Management
Tech Packs
Marketing Strategy
Cross-functional Team Leadership
Coaching
Forecasting
Private Brands
Product Design
Apparel Sourcing
Brand Development
Technical Design
Market Analysis
Launching New Brands
Lead Time Reduction
Retail Operations
Business Transformation
Strategic Marketing
Development Design
Product Management
Strategy
Leadership
Production Management
Business Analysis
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Discover more about Macy'sWhat is Kenia Tavarez email address?
Email Kenia Tavarez at [email protected] and [email protected]. This email is the most updated Kenia Tavarez email found in 2026.
How to contact Kenia Tavarez?
To contact Kenia Tavarez send an email to [email protected] or [email protected].
What company does Kenia Tavarez work for?
Kenia Tavarez works for Macy's
What is Kenia Tavarez's role at Macy's?
Kenia Tavarez is SENIOR DIRECTOR PRODUCT DEVELOPMENT, Private Brand RTW, Mens, Kids Apparel and Backstage Categories
What is Kenia Tavarez's Phone Number?
Kenia Tavarez's phone (212) ***-*265
What industry does Kenia Tavarez work in?
Kenia Tavarez works in the Retail industry.
Kenia Tavarez Email Addresses
Kenia Tavarez Phone Numbers
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