I do social media marketing for Microsoft Dynamics and I love it. The nitty-gritty: I’ve been working in the world of online communication and social media marketing since 2007. I got my start in blogging and then worked as a social marketing consultant, primarily with French technology companies. I started at Microsoft in November 2011. Want More? Three things it's important to know about me: I have worked primarily with software and technology brands, helping B2B companies leverage social networking tools to increase branding and community engagement and managing online communities for companies of all sizes. My current unofficial job title is Social Maven for Microsoft Dynamics. Although I am American, I hold a Masters in Marketing from one of Europe’s top business schools. I lived in France for more than 11 years: I am bilingual, with a European aesthetic and an American perspective. I moved to Seattle in December, 2011. When not at work I hang out with my 3 kids while they are still of an age to enjoy it, take my dog on long walks on the beach, and listen to my husband play guitar a la Jimi Hendrix. Feel free to connect! I can be reached at kelly.rigotti at microsoft.com. Specialties: Community Management - Content Strategy - Digital Marketing - Project Management - Public & Media Relations - Public Speaking - Social Media Marketing - Web Marketing Strategies

Senior Marketing Communication Manager @ I run social media marketing for Microsoft Dynamics, where I work on creating conversation and engagement with the company's customers and partners through worldwide social media presence. In addition to managing the Microsoft Dynamics social media properties I also work with product, web, event and cross Microsoft groups to ensure that there is a coherent social marketing strategy across the board. From November 2011 to Present (4 years 2 months) Social Media Marketing & Communication Consultant @ As a self-employed Marketing & Communication Strategist my objective is to help my clients with "Integrating Social into the Brand". Key areas: Community development & management, social media strategy, web 2.0 presentations & training, WordPress site development & optimization Selected Accomplishments: • Developing end to end digital marketing strategies leveraging a range of social platforms, achieving visible online media presence for client brands (often starting from scratch) in line with client objectives. • Monitoring online presence to ensure success of client programs, analyzing patterns and reporting back to clients. • Engaging in social channels on behalf of brand to increase advocacy and loyalty in the targeted channel communities. • Presenting and developing workshops on social media strategy and presence for public, private, non-profit and educational organizations. • Creating and optimizing WordPress websites for small to medium size businesses seeking a central hub for their online presence. From November 2007 to November 2011 (4 years 1 month) Grenoble Area, FranceMarketing Consultant @ At 2MSens I worked with a diverse portfolio of client companies on developing their social media marketing presence and strategy, with the goal of increasing their online visibility, inbound marketing and web communication. Key areas: Community development & management, social media strategy, web 2.0 presentations & training Selected Accomplishments: • Developing digital and print marketing materials for clients (agencies and in-house). • Conceptualizing and creating social media strategy for client brands in industries like tech/software, film, gaming, across platforms (download, SAAS). • Advocating for the integration of digital media into clients’ marketing strategy. • Creating workshops on social media strategy focusing on user objectives like community management or competitor analysis. From January 2011 to August 2011 (8 months) Grenoble Area, FrancePress & Social Media Marketing Manager @ My role as Press & Social Media Marketing Manager at WinSoft International involves doing what I love best: creating connections and community around a set of people and ideas. While I am no longer employed within the company, I continue to maintain my role at WinSoft International as the Press & Social Media Marketing Manager as an external consultant. Key areas: Content strategy, corporate branding, internationalization, online community management (Facebook, Twitter, LinkedIn), project management, public & press relations, social media marketing Selected Accomplishments: • Leading the creation and integration of a social media strategy, coordinating with offsite teams in Dubai and Tunis, going from zero online presence to thriving communities. Managing an 8-month, multi-page Facebook campaign in 7 languages (with 6 off site consultants), highlighting a consumer benefits, community based, strategy. • Content creation for web and email. Process includes defining brand and marketing objectives, content integration and split testing. • Acting as marketing lead on an international SAAS project development, coordinating with technical teams on and off site and vendors. Project included definition of product & strategy, project management, development of marketing message, overseeing website look and feel and brand coherence. • Responsible for all press and distributing press releases to targeted press contacts. Built a database of more than 250 targeted journalists in Europe & the Middle East. Press liaison for corporate and marketing opportunities including product reviews and covermount opportunities. From June 2009 to December 2010 (1 year 7 months) Writer & Owner @ I developed Almost Frugal from the ground up: creating the brand, the identity and the community that make it one of the more successful and popular blogs in the personal finance and frugality niche. I created, edited and published content that is delivered to more than 2300 feed subscribers, as well as read by an average of site 20,000 visitors. These statistics placed Almost Frugal in the top 10% of blogs worldwide at the time. Almost Frugal has been featured on leading sites on personal finance such as Wise Bread or MSN Money, as well as in mainstream media. While I continued to occasionally write for Almost Frugal after I sold it, I transferred ownership to the new management team in October 2010. From December 2007 to October 2010 (2 years 11 months) Trainer @ ISO-certified professional training and translation company in France. I worked with middle managers to top executives in business English training. From October 2004 to May 2009 (4 years 8 months) English, Business English and American Culture Teacher @ ENSEEG is part of the INPG, the French national engineering school network. I taught classes on American culture and business. From September 2002 to June 2007 (4 years 10 months)

MSc Marketing, Marketing @ Grenoble Ecole de Management From 2008 to 2010 BA, graduated magna cum laude, French @ Seattle University From 1998 to 2001 Walter Reed IHP Kelly Rigotti is skilled in: Brand Evangelism, Digital Marketing, Community Management, Social Media Marketing, Social Media, Social Media Development, Social Networking, Social Networking Sites, Social Media Outreach, Social Media Relations, Digital Strategy, Marketing Communications, Community Outreach, Community Building, Community Engagement