Keith Leblanc
Category Director - Cleaning Products at Bradshaw International | Greater Boston
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As the Category Director for Cleaning Products at Bradshaw International, Keith Leblanc brings over 15 years of extensive experience in the consumer goods industry, where he has honed his expertise in product and category management. Leading a robust portfolio that generates $100 million in annual revenue, Keith oversees more than 150 SKUs across various product lines, including owned brands and licensed products such as Dawn, Mr. Clean, and Clorox. His role is pivotal in defining the product roadmap and executing strategic planning initiatives that drive innovation and development within the cleaning category.
Keith’s passion for analytics utilization is evident in his approach to decision-making, leveraging syndicated research from IRI and Nielsen to inform category marketing strategies and SKU rationalization. His analytical skills enable him to identify market trends and consumer preferences, ensuring that the product assortment remains competitive and relevant. Additionally, Keith excels in packaging and pricing strategies, recognizing that these elements are crucial for maximizing brand impact and driving sales.
His leadership in innovation is complemented by a strong background in brand management and merchandising, allowing him to effectively position products in a crowded marketplace. Keith’s strategic planning capabilities, combined with his expertise in account management, empower him to build strong relationships with key stakeholders, ensuring that the cleaning portfolio not only meets but exceeds market expectations. With a commitment to excellence and a forward-thinking mindset, Keith Leblanc continues to shape the future of cleaning products at Bradshaw International, making a lasting impact on the industry.
Channel Director - Walmart Account at Bradshaw Home in July 2023 to Present
Category Director - Cleaning Products at Bradshaw International in January 2021 to January 2023
Category & Product Management Consultant at Freelance in January 2020 to January 2021
Marketing Director at FLEXcon in January 2019 to January 2020
Marketing Manager at Sterilite Corporation in January 2013 to January 2019
Senior Product Marketing Manager at Sterilite Corporation in January 2009 to January 2012
Product Marketing Manager, Storage Products at Sterilite Corporation in January 2006 to January 2009
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Servant Leadership
Cross-functional Collaborations
Cross-team Collaboration
Analytics Utilization
Inventory Management
P&L Analysis
Positioning (Marketing)
Customer Value Proposition
Product Assortment Planning
Complexity Reduction
Cost Reduction
Innovation Leadership
Marketing Leadership
Omnichannel Growth
Brand Strategy
Talent Management
Analytical Skills
Emerging Trends
Packaging Graphics
Hardlines
Multi-Channel Marketing
Cross-functional Team Leadership
Product Marketing
Product Management
Product Development
Marketing
Strategy
Market Research
Sales
Strategic Planning
Account Management
Business Development
Project Management
Forecasting
Marketing Strategy
Manufacturing
Program Management
Product Launch
Business Planning
P&L Management
Market Planning
Competitive Analysis
B2B
Marketing Management
Business Strategy
Brand Management
Market Analysis
Pricing
Marketing Research
Customer Insight
Selling Skills
Segmentation
Consumer Products
Merchandising
New Business Development
Management
Team Building
Strategic Partnerships
Marketing Communications
Value Propositions
Retail Category Management
Demand Generation
Marchandising
Shopper Marketing
Product Innovation
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Discover more about Bradshaw InternationalWhat is Keith Leblanc email address?
Email Keith Leblanc at [email protected]. This email is the most updated Keith Leblanc email found in 2026.
What is Keith Leblanc phone number?
Keith Leblanc phone number is +16172406064 and +19785971184.
How to contact Keith Leblanc?
To contact Keith Leblanc send an email to [email protected]. If you want to call Keith Leblanc try calling on +16172406064 and +19785971184.
What company does Keith Leblanc work for?
Keith Leblanc works for Bradshaw International
What is Keith Leblanc's role at Bradshaw International?
Keith Leblanc is Category Director - Cleaning Products
What industry does Keith Leblanc work in?
Keith Leblanc works in the Manufacturing industry.
Keith Leblanc Email Addresses
Keith Leblanc Phone Numbers
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