Marketing, Brand Strategy and Communications Consultant
Santa Monica, California
180LA
Global Group Account Director
June 2007 to May 2010
Omelet
Partner, Head of Client Services
January 2014 to January 2017
Greater Los Angeles Area
TBWA\Chiat\Day
Global Group Account Director
May 2010 to January 2013
ING, BBDO, Johnnie Walker, Y&R, Endemol etc.
Freelance Consultant and Account Director on client- as well as agency side
2001 to 2004
Moodfactory
Started as Integrated Producer, switched to Client Services
1997 to 2001
Freelance
Marketing, Brand Strategy and Communications Consultant
UCLA Anderson School of Management
Student and Consultant
February 2013 to December 2013
Ogilvy & Mather London and Amsterdam
Global Business Director
January 2004 to May 2007
What company does Katrin Tenhaaf work for?
Katrin Tenhaaf works for 180LA
What is Katrin Tenhaaf's role at 180LA?
Katrin Tenhaaf is Global Group Account Director
What industry does Katrin Tenhaaf work in?
Katrin Tenhaaf works in the Marketing and Advertising industry.
📖 Summary
Global Group Account Director @ 180LA Sony Global. Launched Sony’s first global integrated brand campaign across all divisions. From June 2007 to May 2010 (3 years) Partner, Head of Client Services @ Omelet Led all client engagements. Microsoft, Pokémon (incl. 2016 Super Bowl campaign and launch of Pokémon GO), The Annenberg Foundation, Ubisoft, NBCUniversal, Amazon and much more. From January 2014 to January 2017 (3 years 1 month) Greater Los Angeles AreaGlobal Group Account Director @ TBWA\Chiat\Day Visa Global. Brand stewardship across 52 countries. Infiniti Global. Global brand launch, also responsible for setting up holistic analytics, pioneering branded content and winning the global social media business. From May 2010 to January 2013 (2 years 9 months) Freelance Consultant and Account Director on client- as well as agency side @ ING, BBDO, Johnnie Walker, Y&R, Endemol etc. BBDO, ING, Johnnie Walker, Bright Alley/Endemol, Y&R, Draft Worldwide, Enterprise IG, New Amsterdam IT Group.Specialized in integrated cross-channel campaigns. From 2001 to 2004 (3 years) Started as Integrated Producer, switched to Client Services @ Moodfactory Integrated Campaigns, PR and Corporate Communications. Also responsible for set up of the digital department and branded content.Heineken International, Levi's, Canon, European Parliament, United Nations, Rabobank. From 1997 to 2001 (4 years) Marketing, Brand Strategy and Communications Consultant @ Freelance Collaborate with (startup) brands and/or agencies to develop marketing and brand strategies, brand identities, performance marketing, content and integrated cross-channel campaigns. Also advise on operational and legal matters such as OA, SOW, fee/staffing structure, vendor agreements, talent/influencer contracts etc. Clients include Facebook, Cointreau, Ibotta, Mistress, BBH, Google, YouTube, Siftly.com and Tone It Up. Student and Consultant @ UCLA Anderson School of Management Collaborated with brands and/or agencies to develop marketing strategies, brand positioning, brand identity, content and cross-channel campaigns while completing the UCLA Anderson Executive Program. From February 2013 to December 2013 (11 months) Global Business Director @ Ogilvy & Mather London and Amsterdam Unilever Global. Global integrated cross-channel campaigns for major Unilever brands. From January 2004 to May 2007 (3 years 5 months)
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 10 month(s)
Unlikely
Likely
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