Katie Pariseau's Email & Phone Number

💼 Past Experience

I began my work experience at Cision as the Senior Director of Sales Performance from February 2019 to August 2020. I lead a small, but mighty, team of Sales Enablement Managers and Coordinators who help onboard 100-150 sales reps annually in North America with tailored ramp training plans. We work closely with the Product Marketing team to drive all Product Enablement efforts around product launches and reinforcement efforts. We create and drive management training and enablement since over 50% of our managers are first-time people managers and need guidance building their leadership foundation.I also have significant experience in Commercial and Corporate Marketing Manager from April 2006 to April 2010, in District Manager from April 2006 to May 2007, and in Director of Sales Performance | Enablement from February 2019 to August 2020. I had the opportunity to lead a team of Sales Enablement Managers and Coordinators who help onboard 100-150 sales reps annually in North America with tailored ramp training plans, as well as help manage agency relationships and media buying efforts.In my previous positions, I have learned a lot about how tomarket and sell products to customers and prospect customers through thought leadership, demand and lead generation programs. I’ve also been able to learn how to develop, design and execute custom training programs that help sales teams succeed. I am alsoicoat-in-charge of all sales ops, which includes managing sales contests, event strategy and coordination around key events, and leading the development and rollout of RAVE sales rewards trip program.

🎓 Education

Katie Pariseau's education has prepared her well for her work life. She holds a Bachelor of Science in Advertising, Business Foundations from The University of Texas at Austin, and a current degree in Communications from Crockett High School.Through her studies, Pariseau learned about thevaluations for advertising and business. She also developed herself as an entrepreneur and has already created a few businesses. This experience has made her confident and prepared to work in any field.

💡 Technical & Interpersonal Skills

In my 10 years of selling through sales enablement solutions, I’ve learned four basic things: selling is an art, selling is science, selling is personal, and sales is always about relationships. And when it comes to selling through sales enablement, first things first: it’s ultimately about relationships.There are a variety of different ways to sell, and there’s no one way that’s always going to be successful. But there are a few frameworks that have worked well in the past and I’ve learned to use them. One of these frameworks is the 12-12-12 rule, which is basically the 12 most important things that a sales person can do every day.The rest of your sales team can help you with a few of these specific elements, but it’s important to have a strong sales team that can do it all. And that’s where the 12-12-12 rule comes in.The 12-12-12 rule is a set of certain priorities that you should focus on when building your sales team. And it’s a great way to help guide your sales strategy and help your sales team be successful.Here’s how it works: every 12 months, you should focused on six specific objectives. These objectives should be specific to your industry and your product, and they should be focused on growing your sales team.The six objectives are: 1. Grow sales by creating and driving sales training materials that help your sales team succeed.2. Grow sales by creating and driving sales events that help your sales team grow.3. Grow sales by creating and driving sales tools that help your sales team succeed.4. Grow sales by creating and driving sales relationships with your customers.5. Grow sales by creating and driving sales team morale.6. Grow sales by creating and driving sales performance.There are many occasions where you won’t have any specific objectives for the year, and then you still have to focus on growing sales. But by always focusing on six specific objectives, you can guarantee that your sales team is always on the right track. And as long as you keep your sales team on track, you can always be confident that you’re doing everything you can to support their success.