Kathy Geneste
Global VP Finance Brand, adidas Group Headquarters - Germany at adidas | France
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Kathy Geneste serves as the Global Vice President of Finance for Brand at adidas Group Headquarters in Germany, where she plays a pivotal role in driving the financial strategy that underpins the company’s global brand initiatives. With a robust background in finance and extensive experience across various operational and strategic functions, Kathy has established herself as a key business partner within the organization. Her leadership encompasses a comprehensive understanding of the value chain, allowing her to effectively navigate the complexities of financial reporting, analysis, and forecasting within the dynamic landscape of the sportswear industry.
In her current role, Kathy leads the Corporate Brand finance team, aligning financial strategies with adidas's ambitious global brand vision across diverse product categories, including running, football, training, and lifestyle. She collaborates closely with the Global Chief Marketing Officer and the Executive Board, ensuring that marketing investments and partnerships are strategically aligned with the company’s growth objectives. Her expertise in budget processes and risk assessment enables her to provide insightful financial guidance that supports innovative product creation and effective ranging strategies.
Kathy's holistic vision and acute business acumen empower her to steer profitable growth and value creation, making her an invaluable asset to adidas. Her commitment to change management and team leadership fosters a collaborative environment where financial insights drive strategic decision-making. As adidas continues to expand its global footprint, Kathy's role is crucial in ensuring that financial frameworks support the brand's evolution and sustainability in an increasingly competitive market.
Global VP Finance Brand, adidas Group Headquarters - Germany at adidas in January 2022 to Present
Global VP Finance Commercial & Markets, adidas Group Headquarters - Germany at adidas in January 2016 to January 2022
Country CFO and Chief of Business Development - adidas France at adidas in January 2010 to January 2016
Director FP&A - adidas France at adidas in January 2007 to January 2010
Executive VP Finance - Fleury Michon, ready-cooked meals business unit at Fleury Michon in January 2006 to January 2007
Head of FP&A, Head of Finance for Brand, Sales & Supply Chain , Head of Internal Control at Danone in January 1999 to January 2006
Group finance reporting and SAP project controller at Alcatel-Lucent Enterprise in January 1996 to January 1999
Internal Control (Internship) at Air Liquide in June 1995 to December 1995
Sales administration (Internship) at Schneider Electric in July 1994 to August 1994
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Corporate Finance
Country CFO
Finance
Brand & Commercial Finance
Business Strategy
Business Development
FMCG
Sporting Goods Industry
Lifestyle Business
Food Industry
Telecommunications
International Company
B2B (Wholesale, Franchise) - DTC (retail & ecom)
E-commerce
Business Acumen
Monitoring performance
Key Performance Indicators
Transformation & Change Management
Project Management
Strategic Planning
Financial Reporting
Financial Forecasting
Financial Analysis
Financial Modeling
Financial Accounting
Budget Monitoring
Budget Process
Internal Controls
Risk Assessment
Demand Planning
Managerial Finance
Leadership
People leadership
Team Management
Diversity, Equity & Inclusion
Elevate Women
Logiciel SAC, Anaplan, Power BI
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Discover more about adidasWhat is Kathy Geneste email address?
Email Kathy Geneste at [email protected]. This email is the most updated Kathy Geneste email found in 2026.
How to contact Kathy Geneste?
To contact Kathy Geneste send an email to [email protected].
What company does Kathy Geneste work for?
Kathy Geneste works for adidas
What is Kathy Geneste's role at adidas?
Kathy Geneste is Global VP Finance Brand, adidas Group Headquarters - Germany
What is Kathy Geneste's Phone Number?
Kathy Geneste's phone (**) *** *** 356
What industry does Kathy Geneste work in?
Kathy Geneste works in the Retail industry.
Kathy Geneste Email Addresses
Kathy Geneste Phone Numbers
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