Katherine Han
Director Marketing Analytics at Hachette Book Group | New York, New York, United States
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Katherine Han serves as the Director of Marketing Analytics at Hachette Book Group, where she leverages her extensive experience in data analysis to drive strategic decision-making and enhance marketing effectiveness. With over a decade of experience in data-driven environments, Katherine is adept at transforming complex datasets into actionable insights that inform marketing strategies and optimize consumer engagement. Her role involves collaborating with interdisciplinary teams to deliver comprehensive data insights, visualizations, and key performance indicators (KPIs) that empower internal stakeholders to make informed decisions.
One of Katherine's key projects includes facilitating the transition to a new email marketing provider, where she plays a pivotal role in identifying critical data from the previous system. This initiative not only enhances the efficiency of Hachette's marketing efforts but also improves the overall consumer experience through targeted communication strategies. Her expertise in market research and competitive analysis enables her to uncover valuable consumer insights, which she translates into effective marketing campaigns that resonate with diverse audiences.
Katherine's analytical prowess is complemented by her proficiency in tools such as SPSS, Stata, and Microsoft Excel, including advanced pivot tables, which she utilizes to conduct thorough survey research and data analysis. Beyond her analytical capabilities, Katherine is passionate about teaching and training others, fostering a culture of data literacy within her team. Her insatiable curiosity and commitment to harnessing unbiased insights not only drive business growth but also inspire those around her to embrace the power of data in their decision-making processes.
Director Marketing Analytics at Hachette Book Group in April 2020 to Present
Associate Director, Marketing Analytics at Macmillan in October 2013 to March 2020
Business Peripherals Intern at Sony Computer Entertainment America LLC in October 2012 to January 2013
Freelance Consultant at TribalVision in July 2012 to August 2012
MBA Summer Fellow at New Sector Alliance in June 2011 to August 2011
New Sector Alliance MBA Summer Fellow at Year Up in January 2011 to January 2011
New Sector Alliance Fellow at Year Up in January 2011 to January 2011
Volunteer - Yale SOM Outreach Nonprofit Consultant at Connecticut Veterans Legal Center in January 2010 to January 2011
Senior Analyst at Hudson River Group in January 2007 to January 2009
Intern at Center for Women & Enterprise in January 2006 to January 2006
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Marketing Intelligence
Marketing Data Analysis
R (Programming Language)
Google Analytics
Marketing Strategy
Marketing Analytics
Data Analysis
Market Research
Consulting
Strategic Consulting
Non-profit Consulting
SPSS
Stata
Minitab
PowerPoint
Microsoft Excel
MS Excel Pivot Tables
Photoshop
Project Management
Survey Research
Competitive Analysis
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Discover more about Hachette Book GroupWhat is Katherine Han email address?
Email Katherine Han at [email protected]. This email is the most updated Katherine Han email found in 2026.
What is Katherine Han phone number?
Katherine Han phone number is +12162698822 and +12123978161.
How to contact Katherine Han?
To contact Katherine Han send an email to [email protected]. If you want to call Katherine Han try calling on +12162698822 and +12123978161.
What company does Katherine Han work for?
Katherine Han works for Hachette Book Group
What is Katherine Han's role at Hachette Book Group?
Katherine Han is Director Marketing Analytics
What industry does Katherine Han work in?
Katherine Han works in the Book And Periodical Publishing industry.
Katherine Han Email Addresses
Katherine Han Phone Numbers
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