Kate Reilly

At Campfire, we don’t do media the same way everyone else does. We focus solely on paid media strategy, planning, and buying - because media isn’t just a box to check after creative and branding. It’s a calculated, strategic force that drives real results. This company was started because we saw a huge gap in how brands were planning their communication strategy. Creative and branding were top priorities, while media was often treated as an afterthought. We continue to set out and change that by working collaboratively with our creative counterparts. We believe smart media should never be compromised. It’s about working smarter, driving compounding growth, and making sure every dollar is strategically spent to reach the right people at the right time with respect and care. Whether it’s programmatic, social, search, or linear, we understand how to engage your audience across platforms in ways that create real impact. No one-size-fits-all approach. No conveyor belts that turn TV ads into social recommendations. We craft unique media opportunities for every brand, designed to meet the needs of the communication and the audience. As a media strategy firm with deep expertise, we’ve been helping regional and national challenger brands for nearly a decade. Our approach is solution-oriented, driven by rich storytelling, real-time data, cutting-edge technology, and a commitment to outcomes, not just impressions. We don’t just drive impressions. We drive real change.