I have rich experience in digital and brand marketing strategy. I've worked from start to finish on brand campaigns, from conception to content creation to distribution. I've developed digital and analogue experiences, employing a variety of platforms including partnerships, events, PR, social media, paid media and owned media. Having experience on creative teams with a start-up mentality, I have had involvement in rebranding and defining brand aesthetic, voice and tone. I apply data to guide my decision making and am comfortable wearing many hats to help achieve greater business goals.

Social Media Manager @ From October 2015 to Present (3 months) Greater New York City AreaDigital Marketing / Social Strategist @ I joined the team during a full rebrand and worked to define the voice, tone and aesthetic of Alternative's social channels. Having moved from Social Media Manger into a Digital Marketing Strategist role I have been involved with all Marketing touchpoints. I generate and produce branded content from concept through distribution, established and nurture an influencer program, work on brand partnerships and and community events and maintain budgets and strategy for all digital marketing channels. From July 2013 to October 2015 (2 years 4 months) Ecommerce/Marketing Manager @ From January 2013 to June 2014 (1 year 6 months) Online Marketing Brand Developer @ Manage digital media budget Manage all social media outlets Coordinate digital PR materials Manage retail and ecommerce promotions Manage creation and distribution of print & digital marketing materials From January 2011 to June 2013 (2 years 6 months) Assistant to Head of Creative Services @ -contact person for creative services department -manage and assign projects for department from start to finish -take phone calls and manage schedule for executive -manage documents for department -assist with design projects From July 2010 to September 2011 (1 year 3 months) 'Stach Lifestyle Media Promotions Intern @ -contact local music venues/retailers/lifestyle centers -promote artist album releases/tours on and offline -set up promotional material at venues where RED artists are performing -attend weekly conference calls -make market reports -report to headquarters on show attendance and overall album hype From February 2010 to June 2010 (5 months) Marketing & Merchandising Internship @ -assist executives, handling appointments, phone calls, and scheduling -attend record label meetings and take notes -design promotional displays -update Sony artists' concert schedules -ship music/posters to reps and vendors From May 2009 to August 2009 (4 months) Marketing Intern @ -organize trade show set up and responsible for materials being shipped -plan and maintain budgets of holiday parties for offices around U.S. -update tracking spreadsheets -book travel for marketing department -assemble binders for employees attending events From June 2008 to August 2008 (3 months)

Bachelor of Science, Business Marketing @ San Diego State University-California State University From 2006 to 2010 Business-Marketing @ Universitat de Barcelona From 2009 to 2009 Kate Koeller is skilled in: Digital Marketing, PowerPoint, Social Media, Online Marketing, Marketing, Public Relations, Digital Media, Market Research, E-commerce, Management, Illustrator, Photoshop, Project Management, Retail, InDesign, Social Media Marketing, Email Marketing, Affiliate Marketing, Partner Management