Director of Marketing - Fine Fragrance
New York, NY
Clean Beauty Collective Inc.
Account Director & Global Marketing Manager
May 2010 to April 2013
New York, NY
The Wall Street Journal
Business Development, Luxury Marketing Consultant
February 2010 to May 2010
New York, NY
Integrated Marketing & Public Relations Manager
2006 to June 2009
New York, NY
Digital Graphic Designer & Producer
2005 to 2006
New York, NY
2002 to 2005
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
2001 to 2005
Bachelor of Science, Public Relations, Advertising, and Applied Communication
2001 to 2005
• Direct annual presentation, “Mind, Nose + Matter,” detailing socio-cultural trends, forward-thinking concepts, fragrance and technology innovations. Annually, the presentation is shown to more than 1000 clients, presented in 12 countries and across Fine Fragrance and Personal Care. Under my direction, presentation grew from an NYC-only program to an international tool. • Developed research conducted in 16... • Direct annual presentation, “Mind, Nose + Matter,” detailing socio-cultural trends, forward-thinking concepts, fragrance and technology innovations. Annually, the presentation is shown to more than 1000 clients, presented in 12 countries and across Fine Fragrance and Personal Care. Under my direction, presentation grew from an NYC-only program to an international tool. • Developed research conducted in 16 international cities on the millennial market into a tool that offers brand optimization platforms, key language and olfactive opportunities. It is now presented in offices around the world across categories.• Develop client-based solutions on retail strategy and consumer marketing experience, including sampling, training, events, merchandising, PR, mobile, social media and e-commerce.• Identify brand DNA and white-space market opportunities in positioning, olfaction and product offering.• Conceptualize integrated marketing solutions for product launches and continued brand animations.• Lead creative exhibition and installation, “Sensorium”—a marquee program seen by clients and consumers. Its point is to provide innovations to clients and excite consumers to improve brand loyalty and retail sales.• Art direct large-scale events and presentations, which includes the management of outside vendors.• Manage marketing requests for prestige brands, including: Tom Ford, Calvin Klein, Le Labo, Marc Jacobs, Ermenegildo Zegna, Juicy Couture, Michael Kors, Aerin Lauder and others. Major clients include: Estée Lauder, COTY, Elizabeth Arden and Unilever.• Effectively work across categories, countries and departments, i.e., Consumer Research, Development, R&D, Design and Sales.
What company does Justin Welch work for?
Justin Welch works for Firmenich
What is Justin Welch's role at Firmenich?
Justin Welch is Director of Marketing - Fine Fragrance
What industry does Justin Welch work in?
Justin Welch works in the Cosmetics industry.
💼 Past Experience
In his current role as Director of Marketing - Fine Fragrance at Firmenich, Justin Welch is responsible for the overall development and launch of the company's fragrance lines, as well as developing research, consulting and product launch strategies. His previous titles at Firmenich include Account Director & Global Marketing Manager at Clean Beauty Collective Inc. from May 2010 to April 2013 (3 years), and Creative Exhibition and Installation Lead at Sensorium from 2009 to 2013. Justin Welch is also a Hasidic Jew who is of particularly esoteric interest in fragrance, as well as in understanding how to update and improve the oxidized and discontinued scents in products marketed to Orthodox Jewish consumers. This interest in fragrance led him to develop a research program into the millennial market, which he currently presents to more than 1000 clients in 16 international cities. He also leads brand development for Virtue’s aux Vents, a prestige fragrance line which was introduced in February of this year. In his previous role at the Wall Street Journal, Justin Welch was responsible for developing integrated marketing and added-value programs for advertisers that utilizing in-book, online and event components.Justin Welch holds a B.S. in Marketing from Syracuse University, and has worked in a number of professional roles in the advertising and media industries. He is currently a Graphic Designer at Syracuse University.
Justin Welch is a professional public relations professional with over 5 years of experience.Justin Welch has a degree in Public Relations from Syracuse University where he also completed a degree in Advertising and Applied Communication.Justin Welch specializes in Public Relations, Advertising, and Applied Communication. He has worked as a professional public relations professional since 2001.Justin Welch is currently a contributing writer forickson.co and has been writingsince 2007. Justin Welch is married and has two children.
💡 Technical & Interpersonal Skills
Justin Welch has a deep understanding of scent and fragrance - which has come in handy in his professional life. In addition to his work experience at Firmenich, Justin also worked with the New York Times, the Wall Street Journal, and at LPI Media. During his time at LPI Media, Justin was responsible for developing integrated marketing and added-value programs for advertisers using in-book, online, and event components.WORK EXPERIENCE: * Conceptualized, wrote, designed and produced marketing materials for print and digital teams, such as sell pieces, advertorials, advertisements, etc. * Managed four out of top five categories, including fashion, spirits, technology, and pharmaceutical.Justin Welch's technical skills are also very strong, and he is especially able to develop complex solutions. Justin has a strong understanding of scent and fragrance, and is able to design and produce marketing materials that are highly effective. He is also very familiar with online and print advertisements, Out.com e-newsletters, and interactive editorial and landing pages.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 0 month(s)
There's 74% chance that Justin Welch is seeking for new opportunities
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