Specialties: 20 years of marketing and advertising experience driving digital, print, telemarketing and demand generation activities for HP Storage and Converged Infrastructure/Integrated Systems working with executive leadership and key business stakeholders in the enterprise segment. Prior to industry experience, 12 years of agency account management for a variety of regional & national accounts including Shell Oil (gasoline,
Specialties: 20 years of marketing and advertising experience driving digital, print, telemarketing and demand generation activities for HP Storage and Converged Infrastructure/Integrated Systems working with executive leadership and key business stakeholders in the enterprise segment. Prior to industry experience, 12 years of agency account management for a variety of regional & national accounts including Shell Oil (gasoline, corporate and credit card divisions), Texaco (convenience stores), VALIC, Memorial Healthcare System and Houston Zoo.
Portfolio Readiness Marketing Manager - Integrated Systems @ Americas region Marketing Manager supporting the Converged Data Center Infrastructure business unit.
Primary responsibilities include:
Development of quarterly Business Briefs to represent the Regional Business Unit priorities to Americas campaign/sales enablement teams
Primary point-of-contact for WW Marketing strategy/content development leads to provide input on campaign development, region needs for demand generation, feedback on current initiatives via metrics dashboard.
Team "product marketing expert" for HP Converged Systems which are designed and engineered around customer workloads including Big Data (SAP HANA, Microsoft Analytics Platform) and Hyper-converged solutions.
Delivered both F2F and virtual portfolio training to multiple telemarketing vendors for further product knowledge when driving lead generation programs.
Participation in HP channel partner meetings to showcase available marketing materials to help drive additional business for the Americas converged team.
Americas regional lead for HP/Microsoft Alliance driving marketing programs aligning to joint strategic priorities for both companies - Windows Server 2003 End-of-Support, Cloud/Data Platform, Office 365 integration. From August 2014 to Present (1 year 5 months) Houston, Texas AreaDemand Generation/Digital Advertising Manager - Enterprise Group @ Lead regional marketing manager for driving demand generation campaigns for HP Storage (2006-2012) and Converged Infrastructure/Integrated Systems (2012-2014) in the U.S. leveraging a variety of integrated marketing tactics - digital, mobile, lead generation, telemarketing and print. Collaboration with multiple global agency partners for media planning and creative development. Primary decision maker for quarterly strategic campaign development and execution, metrics reporting and budget management.
Extensive partnership and advertiser program development with technology publishers such as IDG, TechTarget, UBM, Vibrant Media and CBS Interactive.
Managed multiple quarterly programs with $500,000+ budgets, including creative reviews and approvals for digital advertising and lead generation with internal marketing stakeholders, business unit leaders, as well as Intel Corporation. From November 2006 to July 2014 (7 years 9 months) Houston, Texas AreaAccount Supervisor @ From January 2002 to October 2006 (4 years 10 months) Account Supervisor @ From May 1999 to January 2002 (2 years 9 months) Account Manager @ From December 1996 to May 1999 (2 years 6 months) Account Coordinator @ From July 1995 to December 1996 (1 year 6 months)
BBA, Marketing @ Texas State University From 1991 to 1995 Julie Vandervoort Price is skilled in: Media Planning, Digital Strategy, B2B Marketing, Interactive Advertising, Mobile Marketing, Media Buying, Direct Response, Lead Generation, Marketing Automation, Email Marketing, Strategic Partnerships, B2B, Advertising, Online Advertising, Strategy, Digital Marketing, Integrated Marketing, Management
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