Senior Product Manager, Hardware at Spin (Ford Mobility)
San Francisco Bay Area
Product Marketing Intern @ Nest Labs From June 2012 to August 2012 (3 months) Palo Alto, CACoach @ Fullbridge Coach for undergraduate students in the Fullbridge Program, a highly collaborative and rigorous business boot camp that delivers real-world skills and insights to young professionals. Through instruction and mentoring, gives participants the tools and attitudes to transition from...
Product Marketing Intern @ Nest Labs From June 2012 to August 2012 (3 months) Palo Alto, CACoach @ Fullbridge Coach for undergraduate students in the Fullbridge Program, a highly collaborative and rigorous business boot camp that delivers real-world skills and insights to young professionals. Through instruction and mentoring, gives participants the tools and attitudes to transition from high-performance in school to meaningful contribution in the workplace. From January 2013 to January 2013 (1 month) Greater Boston AreaVP, Business Portfolio Management @ Generation Enterprise As a volunteer for a start-up non-profit, helped develop scaling strategy and distribute micro-finance loans to portfolio of young entrepreneurs. From 2010 to 2011 (1 year) Volunteer Consultant @ TechnoServe In a small team, designed support services (e.g. mentoring, microfinance) for entrepreneurs graduating fro business school in emerging markets. From September 2009 to November 2009 (3 months) Nairobi, KenyaBusiness Analyst @ McKinsey & Company Management consultant for a wide range of industries, including consumer packaged goods, financial services, and public sector, as well as functional areas, including investment optimization,operations improvement, marketing, and sales. From January 2008 to September 2009 (1 year 9 months) Greater Philadelphia AreaIntern @ Google Analyzed and shared best practices in content and policy management between YouTube and AdSense. Contributed to and hosted events with [email protected] From June 2007 to August 2007 (3 months) Mountain ViewIntern, Press and Public Affairs, United States Mission to the U.N. @ U.S. Department of State Provided rapid updates on time-sensitive material to press officers, analyzed news coverage, highlighted events for press coverage. From January 2007 to May 2007 (5 months) Greater New York City AreaProduct Marketing Manager, Essential Home @ Essential Product owner of Essential Home:- Defined target customer, existing pain points, and key value proposition- Worked with hardware & software teams to define specific product feature set to - Developed high level marketing plan to reach target customers From November 2017 to April 2018 (6 months) Product Marketing Manager, Energy & Safety @ Nest I led product marketing for the Nest Learning Thermostat, Nest Thermostat for the UK, and Nest Protect. I was responsible for successfully launching and selling all new features and updates, as well as defining our overall messaging and positioning. -Researched customer needs and determined the best way to launch a new, more affordable thermostat that would grow Nest’s customer base without cannibalizing sales of the existing, premium Nest Learning Thermostat-Created the overall messaging and positioning for the Nest Thermostat E, including a messaging "playbook" that became the basis for all marketing, creative, and sales briefs, as well as partner and retail marketing-Worked closely with marketing and creative teams on feature and product naming, as well as taglines-Collaborated with hardware, services, software, and apps engineering teams to develop accurate product marketing materials and product claims-Reviewed & approved all launch assets, including brochures, spec sheets, customer support articles, etc-Trained various teams, such as sales and customer support, on the new product From June 2013 to November 2017 (4 years 6 months) Palo AltoProduct Manager, Safety @ Nest I owned hardware, software, and apps product management for Nest Protect, leading the product through a new hardware update and several software updates. -Conducted user research on Nest products, the smoke & co alarm category, and home safety in general; user research included interviews, surveys, focus groups, conjoint analysis-Defined multi-year product strategy and overall vision-Collaborated with engineering teams to define specific feature requirements, including HW, embedded software, apps, and services -Acted as internal expert on fire, smoke, and carbon monoxide safety; created internal source of data on safety for marketing and sales materials-Drafted, edited, and approved all knowledge base customer support articles-Collaborated with marketing, creative, sales, legal, and engineering teams to write marketing claims supported by white papers-Responsible for briefing marketing, creative, and sales team on product operation-Approved all marketing collateral for product accuracy-Coordinated international strategy across North America and Europe From July 2013 to October 2016 (3 years 4 months) Palo Alto, CAMBA Candidate, Class of 2013 @ Harvard Business School Awarded First Year Honors. Co-Producer, HBS Show; Director of Panels, Cyberposium, TechMedia Club; Panel Director,Womens Student Association Conference. Selected by faculty as Peer Tutor in Marketing and Finance II. Independent projects with online education company Khan Academy, connected home startup Supermechanical, and storytelling startup ToyTalk. Customer research and analysis for Of a Kind. Field 2 project: marketing wine in China to affluent customers, with a focus on building an online presence. From July 2011 to May 2013 (1 year 11 months) Greater Boston AreaBusiness Strategy Manager @ Microsoft Internal consultant on cross-product, divisional strategy team. Focused primarily on driving growth, through M&A, expanding into new product categories, developing for new platforms and devices, and increasing presence in China. From November 2009 to July 2011 (1 year 9 months) Redmond, WASenior Product Manager, Hardware @ Spin (Ford Mobility) Product Manager @ Google Pixel Power Ranger! I'm responsible for making power great on Pixel. From July 2019 to November 2020 (1 year 5 months) San Francisco Bay AreaSenior Product Manager @ Anki From June 2018 to July 2019 (1 year 2 months) San Francisco Bay Area
Nest Labs
Product Marketing Intern
June 2012 to August 2012
Palo Alto, CA
Fullbridge
Coach
January 2013 to January 2013
Greater Boston Area
Generation Enterprise
VP, Business Portfolio Management
2010 to 2011
TechnoServe
Volunteer Consultant
September 2009 to November 2009
Nairobi, Kenya
McKinsey & Company
Business Analyst
January 2008 to September 2009
Greater Philadelphia Area
Intern
June 2007 to August 2007
Mountain View
U.S. Department of State
Intern, Press and Public Affairs, United States Mission to the U.N.
January 2007 to May 2007
Greater New York City Area
Essential
Product Marketing Manager, Essential Home
November 2017 to April 2018
Nest
Product Marketing Manager, Energy & Safety
June 2013 to November 2017
Palo Alto
Nest
Product Manager, Safety
July 2013 to October 2016
Palo Alto, CA
Harvard Business School
MBA Candidate, Class of 2013
July 2011 to May 2013
Greater Boston Area
Microsoft
Business Strategy Manager
November 2009 to July 2011
Redmond, WA
Spin (Ford Mobility)
Senior Product Manager, Hardware
Product Manager
July 2019 to November 2020
San Francisco Bay Area
Anki
Senior Product Manager
June 2018 to July 2019
San Francisco Bay Area
What company does Julia DeIuliis work for?
Julia DeIuliis works for Nest Labs
What is Julia DeIuliis's role at Nest Labs?
Julia DeIuliis is Product Marketing Intern
What industry does Julia DeIuliis work in?
Julia DeIuliis works in the Consumer Electronics industry.
Who are Julia DeIuliis's colleagues?
Julia DeIuliis's colleagues are Ben Bartlett, Vinicius Freitas, Matthew Leffler, Andrew Stein, Michelle Sintov, Anne Cerda, Alexander Kaplan, Brian Yamauchi, Damjan Stulic, and Kevin Karol
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