Freelance Digital Marketing Consultant @ *Advise startups on media strategy and execution of ecommerce and mobile acquisition campaigns *Manage the entire process of running acquisition campaigns, from media planning, crafting creative concepts, actively monitoring performance, optimizing and presenting performance results From September 2014 to Present (1 year 4 months) San Francisco Bay AreaMedia Manager, Consumer Marketing @ *Set media strategies and managed multi‐million dollar brand and mobile acquisition campaigns *Designed testing schemes utilizing user data to build out scalable mobile app install campaigns for apps such as Instagram, Paper and Onavo *Managed campaigns through creative, targeting and bid optimizations and presented campaign analytics to product teams weekly *Established and managed external relationships with preferred marketing developers, creative agencies and measurement partners *Responsible for quarterly forecasting and tracking digital marketing budget for consumer marketing initiatives From December 2013 to August 2014 (9 months) Media Solutions Manager, Global Marketing Solutions @ *Led top tiered brands through all advertising related aspects of their presence on Facebook including media strategy, implementation, optimizations and reporting resulting in over $20MM in advertising revenue annually *Developed direct response advertising strategy for e-commerce brands, drove adoption of view-through conversion tracking and advertising API integrations to optimize ROI *Leveraged data sets to provide easily understandable and actionable insights to advertisers, driving down cost per acquisitions as much as 50% *Drove advertiser adoption of new advertising products resulting in quarter over quarter growth of over 60% *Collaborated cross-functionally with product, engineering and measurement teams to develop scalable solutions for direct response and brand advertisers *Served as a launch leader for new ad products, partnered with product and engineering teams to identify gaps in products and tools that would hinder adoption and identified verticals for which new products are most likely to be successful From November 2008 to December 2013 (5 years 2 months) Account Coordinator @ *Managed 35+ awareness and direct response campaigns quarterly resulting in over $10MM in revenue *Worked cross-functionally with sales, product marketing and design teams to develop and implement customized advertising programs From February 2007 to October 2008 (1 year 9 months) Campaign Operations @ *Managed clients’ search campaigns on AdWords, Yahoo and MSN, drove campaign performance by closely monitoring and updating bids and analyzing competitors’ strategies *Analyzed weekly performance reports to locate strengths and weaknesses of clients’ marketing campaigns and prepared monthly detailed campaign summary reports and presentations for clients From July 2006 to February 2007 (8 months)

University of California, Berkeley From 2002 to 2006 University of California, Berkeley Joyce Lam is skilled in: Advertising Operations, Digital Media, Online Advertising, Digital Strategy, Mobile Advertising, Mobile Marketing, Display Advertising, DoubleClick, Digital Marketing, Web Analytics, Interactive Marketing, Advertising, Management, Marketing, Online Marketing, SEM, Social Media Marketing, Social Media