Global business leader with a proven record of marketing excellence in retail, travel, financial services and consumer electronics. Industry-recognized specialist in CRM, brand marketing and strategy development for blue chip and Fortune 500 companies, with a focus on designing targeted acquisition, activation and retention programs that drive profitable, customer-centric results using traditional, digital and emerging media channels. Specialties: Marketing Strategy and Brand Management Customer Relationship Management (CRM) Loyalty and Payment Marketing, including Credit Cards and Gift Cards Marketing Analytics and Consumer Research Digital Marketing Consumer and Small Business Acquisition, Customer Stimulation and Retention Marketing

Vice President of Marketing @ From June 2013 to Present (2 years 7 months) Houston, Texas AreaAdvisory Board Member @ From April 2015 to Present (9 months) Director of CRM for Consumer, Small Business and Retail @ From April 2011 to July 2013 (2 years 4 months) Austin, Texas AreaPrincipal of Marketing @ From April 2006 to April 2011 (5 years 1 month) Account Supervisor @ From November 2004 to April 2006 (1 year 6 months) Assistant Vice President, Manager of Strategic Initiatives @ From May 2000 to November 2004 (4 years 7 months) Supplier, Walmart Financial Services through Chase Bank @ From 2003 to 2004 (1 year) Process Director, Loyalty Marketing @ From March 1998 to May 2000 (2 years 3 months)

Masters @ Seton Hall University From 1998 to 2000 BA @ University of Texas at Arlington From 1995 to 1997 Ouachita From 1993 to 1997 Joy Garcia is skilled in: Project Management, Mergers, Loyalty Programs, Marketing Analytics, CRM, Customer Retention, ROMI, Product Marketing, Brand Management, Marketing Strategy, Account Management, Loyalty Marketing, Database Marketing, Customer Acquisition, Brand Loyalty