Product Manager, Rolling Stone, Us Weekly, Men's Journal @ Wenner Media
University of Wisconsin-Madison
Product Manager, Ad Technologies @ From May 2015 to Present (7 months) Greater New York City AreaProduct Manager, Rolling Stone, Us Weekly, Men's Journal @ A Product Lead for 2014 rollingstone.com redesign. Focused on wireframing and conceptualizing a custom CMS build. Collaborated with design to create a cleaner UX/UI to support a responsive site design. Collaborated with
Product Manager, Ad Technologies @ From May 2015 to Present (7 months) Greater New York City AreaProduct Manager, Rolling Stone, Us Weekly, Men's Journal @ A Product Lead for 2014 rollingstone.com redesign. Focused on wireframing and conceptualizing a custom CMS build. Collaborated with design to create a cleaner UX/UI to support a responsive site design. Collaborated with Sales and AdOps teams to develop and support a suite of standard and custom ad products.
A Product Lead for new native ad products including 2015 ‘Rolling Stone Coverwall’ experience, a sold program created to digitize 40 years of archive content; 2015 Adventure Calendar on mensjournal.com, for Porsche; Immersive Feature templates built for rollingstone.com, usmagazine.com, and mensjournal.com.
Product Lead on usmagazine.com responsive newsletter redesign. Migrated subscriber lists and redesigned standard and custom templates to drive traffic, provide editorial flexibility and create new sales opportunities. Increased newsletter visits by 28% MoM to 6.1MM. Introduced Breaking News email which outperformed daily newsletter in avg. open rate (40%) and unique CTR (16%). From July 2013 to April 2015 (1 year 10 months) Greater New York City AreaProduct Manager, AOL Entertainment @ Product lead for AOL TV project, responsible for research development and discovery operations for one of AOL's Entertainment properties.
Worked with SVP of AOL Brands & Creative Design Director to lead research projects related to the rebranding/rebuild of an AOL TV property. Aligned with internal Business Development and Sales teams to understand potential partnership and revenue opportunities for AOL TV in its competitive space.
Collaborated with the internal Market research team to build out in-depth custom research programs to identify test ideas and connect with real users. Led in-person focus groups with design and conceptual prototypes. From January 2013 to July 2013 (7 months) Greater New York City AreaProduct Manager, AOL Industry @ Product lead for AOL Industry sites, responsible for product development and operations.
Managed dynamic product backlog and all product releases related to all three sites. Collaborated with design and engineer resources to project manage all processes surrounding a feature launch.
Collaborated with Sales Director in a Product Marketing role to deliver on custom sales programs for global clients such as Shell & Vestas. Produced and launched cross-platform programs for multiple clients which incorporated microsites, email marketing components and branded/native content.
Managed custom AdOps executions related to custom sales programs, working closely with the internal Vertical Operations team.
Worked with AOL's internal Marketing team to deliver premium marketing materials and organize offline experiences for site users. From July 2012 to December 2012 (6 months) Greater New York City AreaAssociate Producer, AOL Industry @ Founding Producer for a start-up venture at AOL, AOL Industry. Helped to launched three niche industry sites: AOL Energy, AOL Defense, AOL Government.
Developed innovative, social news products in an agile environment. Worked on custom FE solutions and integrations with companies such as LinkedIn and Chartbeat. Worked with the internal CMS, Blogsmith, to build unique editorial solutions to strengthen the editorial team's publishing processes.
Used off-the-shelf and custom solutions with the Sailthru team to build a well-rounded email marketing strategy for all three brands. Utilized Sailthru's API to integrate personalization into email marketing and site features, i.e. custom newsfeeds & personalized email blasts.
Managed communication with the editorial staff about product releases and onboarded the team on all new features launched on the site.
Wrote and managed the brand blog for AOL Industry. From June 2011 to July 2012 (1 year 2 months) Display Advertising Account Executive @ Managed a portfolio of local and national clients to execute on strategic display and online ad sales campaigns for the campus' largest newspaper.
Collaborated with Ad Sales Director to develop annual revenue goals and team selling strategies to bring traditional display clients into the online advertising space.
Worked closely with tech and design to execute on custom client solutions for a variety of campaigns, many cross-channel. From August 2008 to December 2009 (1 year 5 months)
BA, Journalism @ University of Wisconsin-Madison From 2007 to 2011 John Cabot University- Rome From 2010 to 2010 Glenbrook North High School From 2003 to 2007 Jori Bell is skilled in: Blogging, User Experience, Social Media, Editing, Email Marketing, Product Management, Social Media Marketing, Public Relations, Social Networking, Magazines, Advertising, Marketing, Publishing, Product Marketing, Digital Strategy