Jon launches and grows internet services and software, mobile, e-commerce and other digitally-dependent businesses from the ground up, continually innovating through various stages of the life cycle to achieve success. Initially in travel and now in the healthcare industry, Jon has employed a keen understanding of market dynamics and familiarity with online consumer personas to meet critical
Jon launches and grows internet services and software, mobile, e-commerce and other digitally-dependent businesses from the ground up, continually innovating through various stages of the life cycle to achieve success. Initially in travel and now in the healthcare industry, Jon has employed a keen understanding of market dynamics and familiarity with online consumer personas to meet critical needs of target customers.
Jon uses his extensive strategic marketing experience coupled with honed execution skills to build and enhance products with exemplary user experience and gain broad-based adoption and engagement.
Jon is adept at growing and motivating U.S. and international teams, having served as GM for multiple global business units. He has managed cross-functional teams and overseen a P&L as large at $400 million in annual sales. He also excels at negotiating, closing, and implementing strategic partnerships with Fortune 500 brands. Jon is bilingual (English/Spanish) and manages effectively in multicultural contexts.
Jon has a strong record of increasing core KPIs related to sales, conversions, subscriptions, upgrades, engagement, and cost savings. Having spent several years in lean startup environments, he is known for his drive to help companies succeed and thrive through UI/UX optimization, behavioral and attribution modeling, resourcefulness and creativity.
Jon's colleagues describe him as very smart, analytical, dedicated, results-driven, a visionary, and possessing “astounding marketing prowess” and strong leadership skills.
Jon holds an MBA from the Anderson School of Management at UCLA and graduated summa cum laude from Tufts University with a BA in Economics. Jon currently resides in the metro Boston area.
Also goes by Jonathan Michaeli
Common name mispellings: John Michaeli, Jonathon Michaeli
EVP, Marketing & Business Development @ MediSafe is the leading mhealth medication adherence platform with >2mm downloads across iOS and Android mobile devices. From November 2014 to Present (1 year 2 months) Greater Boston AreaAdvisory Board Member @ In partnership with Marymount University, LiftOff Health is the first incubator and accelerator focused exclusively on healthcare located in the Washington D.C. area. Find out more at http://www.healthco101.org. From October 2014 to Present (1 year 3 months) Greater Boston AreaHead of Digital and Social Strategy @ From September 2014 to December 2014 (4 months) Greater Boston AreaAdvisory Board Member @ Winner of Spring 2013 DemoGod Award at annual Techcrunch DEMO event
Hello Doctor™ is a mobile solution that enables you to control your health by managing medical records from multiple sources in one place and providing real-time access to all your health information. From February 2013 to December 2014 (1 year 11 months) IsraelGM, Global Community @ Prepare for Sermo's international expansion. From June 2014 to October 2014 (5 months) Barcelona Area, SpainSVP, Global Community and Marketing @ WorldOne acquired Sermo in July 2012.
WorldOne is on a mission to enhance healthcare globally by connecting and engaging the world's largest community of physicians online. Through clinically relevant tools and applications we empower the community to exchange insights, collaborate and challenge each other to improve outcomes for patients around the world.
Over 270,000 U.S. doctors are already using Sermo, WorldOne's physician community platform, to consult their peers and crowdsource clinical expertise in real-time at the point of care.
WorldOne's internal community includes 350 employees spanning 18 offices in 12 countries, from which we service our professional community of 2 million healthcare professionals across 80 countries.
1) Growing and increasing engagement of a global community of 1.8mm physicians and HCPs on the Sermo platform
2) Evolution of the Sermo platform, including international expansion
3) Overseeing the marketing function for the company From July 2012 to June 2014 (2 years) Greater Boston AreaVP, Marketing and Membership @ Acquired by WorldOne in July 2012.
Lead MD acquisition, community engagement, strategic partnerships, and pharma client lead gen efforts for the largest, online community exclusive to physicians in the US. From March 2011 to July 2012 (1 year 5 months) Digital Marketing Consultant @ Consulting early stage e-commerce, Web 2.0 consumer services and mobile companies across a wide range of marketing disciplines, including launch planning, brand positioning, product marketing, and digital strategy From March 2009 to March 2011 (2 years 1 month) Greater Boston AreaInterim GM and Global VP, Marketing @ Developed and implemented marketing programs to support launch of new rail booking website into UK market From January 2010 to October 2010 (10 months) Greater Boston AreaVP, Marketing @ Acquired by Carlson Wagonlit.
Led a cross-functional, multicultural team based in the US and Israel to execute a 6-month corporate and product re-branding effort, including overhaul of company website, web application, and mobile client.
Increased conversion by 500% and upgrades to premium product by 100% on the company's website entry pages.
Led company-owned and -managed Web and mobile channels to exceed 100% in acquisitions and sales during the recession (when 3rd-party-managed channels saw significant downturns). From March 2008 to March 2009 (1 year 1 month) IsraelVP, Consumer Marketing @ Drove and closed business partnerships with major professional sports teams/organizations (e.g. Boston Red Sox) and music labels (e.g. Universal Motown Records, Virgin/Capitol Records), resulting in several million incremental impressions on company and partner websites, significant coverage through Tier 1 media outlets, high level of active participation and quality of user generated content, and an explosion in viral sharing. From January 2007 to February 2008 (1 year 2 months) Greater Boston AreaVP, Marketing @ Directed all member acquisition and retention programs, increasing average daily signups by over 2000% in 10 months and producing an 8-fold increase in site membership.
Negotiated agreements with sponsors including Starbucks, Nintendo, Universal Studios, Amtrak, Amazon.com, Borders, and Simon & Schuster. From March 2006 to January 2007 (11 months) Greater Boston AreaDirector of Marketing, Partner Brands @ Oversaw a portfolio of private label branded partnerships with both e-commerce travel companies and offline retailers, including Orbitz, Yahoo!, Priceline, Hotwire, Overstock, Sam's Club, Wal-Mart, and various airlines, accounting for combined annual gross sales exceeding $350M.
Achieved blended sales growth of 50% year-over-year, far outpacing company's internal sales forecast. From August 2003 to March 2006 (2 years 8 months) Greater Boston AreaSr. Associate, Corporate Strategy & Business Development @ Drove all qualitative and quantitative market research from project conception and design to completion.
Assisted in integration planning for acquisition by Carnival Corporation to achieve $1B in cost savings over 5 years. From July 2002 to August 2003 (1 year 2 months) Greater Los Angeles AreaBusiness Development Intern @ Drove 5 deals with full ownership and accountability; closed 3 deals resulting in an estimated $5M in advertising and e-commerce revenue. From June 2000 to September 2000 (4 months) San Francisco Bay AreaGroup Manager, Product Management @ Supervised team of 6 people in building B-to-B Internet service. From January 1998 to August 1999 (1 year 8 months) Greater Boston AreaConsultant @ Saved clients over $100M in tax expense through implementation of transfer pricing strategies. From July 1997 to January 1998 (7 months) Greater Boston AreaAnalyst @ Assessed the economic impact of environmental regulations, wrote reports and prepared presentations describing methodologies, conclusions and policy implications. From August 1995 to July 1997 (2 years) Greater Boston Area
MBA, Marketing @ UCLA Anderson School of Management From 1999 to 2001 BA, Economics @ Tufts University From 1991 to 1995 Spanish Literature, History and Culture, Economics @ Universidad Autónoma de Madrid From 1993 to 1994 Jon Michaeli is skilled in: Strategic Partnerships, Digital Marketing, Online Marketing, E-commerce, Marketing Strategy, Strategy, Digital Strategy, Leadership, Start-ups, New Business Development, Social Media Marketing, Product Management, Business Development, Entrepreneurship, Product Marketing