Goal: Enjoy my role, make a difference, and still spend enough time with my family.
Specialties:
- Direct Marketing
- Internet Marketing
- Site Conversion
- Customer Analytics
- Retail: pureplay and multichannel
- Machine Learning
- Data Warehousing
President, Neiman Marcus Stores and Online @ From April 2014 to Present (1 year 9 months) Dallas/Fort Worth AreaPresident, Neiman Marcus Direct @ From June 2011 to April 2014 (2 years 11 months) SVP, eCommerce Marketing & Analytics @ From August 2009 to June 2011 (1 year 11 months) Senior Director, Marketing Solutions @ Lead Internet Marketing, Relationship Marketing, and Advertising Technology Teams. These teams are approximately 120 employees and another 80 consultants.
In the business domain, I am responsible for Global Coupon "Tiger Team" and Customer Targeting Engine. From September 2006 to August 2009 (3 years) Director, Internet Marketing Solutions @ Partner with paid search, natural (organic) search, affiliate, portals, and finance teams to build world class software solutions to optimize eBay's internet marketing spend.
I also lead User Behavior Insights team. This team focuses on leveraging our vast customer data ot produce insights and adjust back office and product decisions based on community activity. From June 2005 to August 2006 (1 year 3 months) Sr. Mgr. IT PMO @ From February 2003 to June 2005 (2 years 5 months) VP, Product Development @ Take all new products, services, and channels through the system development lifecycle: process design, technical design, code review, test execution, and implementation.
Document existing and evolving business processes from initial prospect contact to an active customer account. Based on this comprehensive understanding, recommend streamlined data center processes, suggest operational changes, and communicate how UmbrellaBank comes to market to federal regulators (OTS).
Find partners that offer channels, products, and services to consumers outside of UmbrellaBank’s core competencies. Make recommendations on strategic operational and technical decisions facing the bank.
Define and implement project management standards including regular status reports, detailed deliverables, and project timelines. These partners include such diverse organizations as e-Funds, Metavante, Kana, S1, Visa, Carlson Marketing, Total Systems, Aurum, TIBCO, and M&I Support Services. From November 2000 to February 2003 (2 years 4 months) Director, Project Management @ Worked with the product/sales group to define priorities, set clear business requirement expectations, and in turn improve the efficiency of the technology group.
Technical point of contact for business development deals, strategic alliances, and opportunities to leverage existing infrastructure.
Consolidated and represented due diligence information for potential M&A activity: contracts, organizational design, knowledge capital, patent applications, software/hardware infrastructure, sales strategy, and change control process documentation.
Empowered business development and executive teams to leverage existing technical assets in non-traditional ways leading Creditland.com into new business opportunities.
Defined, implemented, and continually improved the project management function. Creditland.com transitioned from a “wish list” of ideas into a rapid application development environment utilizing a defined project methodology. From November 1999 to November 2000 (1 year 1 month) Product Manager @ Negotiated multi-million dollar strategic relationship with one of the largest internet portals.
Responsible for the P/L of the highest customer acquisition and lowest margin product; increased customer conversion by 50% and margin by 50% while managing the product.
Managed the sales lifecycle for new vendors: prospecting, initial contact, negotiation, deal points/ROI, contract, business requirements, implementation, and monthly reviews.
Defined specific sales cycle deliverables and enhanced existing boilerplate contracts to reflect evolving business models and changing technical expectations.
Created information architecture including site map, page flows, and page design.
Developed the logical and physical data model incorporating single client view and synergies between multiple financial services products. From May 1999 to November 1999 (7 months) Manager @ Financial Planning Team Leader
Advised Accenture and client (Australian Mutual Provident) executive strategy groups on components missing from current financial planning solutions, recommended potential acquisitions, and performed due diligence on potential technical acquisition targets.
Managed the integration of two critical path third party products, one being delivered by a geographically remote start-up.
Test Execution Manager
Led 30 consultants, contractors, and clients from test planning through deployment.
Created product test, usability and performance test plans; allocated resources to execute and set timelines for each plan, and load balanced resources to keep on schedule.
Configuration Management Team Leader
Developed and implemented a standardized version control tool and version control process.
Strategic Analyst
Completed cost benefit analysis of initiatives being considered by senior management. From September 1997 to April 1999 (1 year 8 months) Analyst, Consultant @ Client: Allstate Insurance, the second largest property and casualty insurer in the United States, was being spun off from the Sears Financial Network and faced the challenge of proving it was profitable or would be in the near future.
Transaction Processing Team Leader
Defined the larger program plan to integrate householding (enhanced single client view), proactive customer contact/cross-line sales at critical insurance lifecycle events, customer protection review, and legacy system integration.
Production Support Team Leader
Proved efficiencies by implementing a standardized real-time and batch decisioning engine to produce a more consistent book of business, with improved risk management controls and profitability potential within dynamic regulatory constraints.
Workflow Developer and Production Support
Coded workflow modules used in both batch and real time environments. From June 1993 to September 1997 (4 years 4 months)
SEP, Stanford Executive Program @ Stanford University Graduate School of Business From 2007 to 2007 Bachelor of Arts (B.A.), Psychology, Computer Applications @ University of Notre Dame From 1988 to 1992 John Koryl is skilled in: Business Intelligence, Project Management, Data Warehousing, Portals, Program Management, Digital Direct Marketing, Conversion Optimization, Site Analysis, Start-ups, E-commerce, Analytics, SDLC, Strategy, PPC, Integration