Joel Laffer
Senior Vice President of Marketing Operations & Advertising Strategy at Hearst Newspapers | New York, New York, United States
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As the Senior Vice President of Marketing Operations & Advertising Strategy at Hearst Newspapers, Joel Laffer plays a pivotal role in shaping the digital marketing landscape for one of the nation's leading media organizations. With a focus on driving profitable growth, Joel leads a talented team dedicated to delivering innovative marketing solutions that resonate with both local consumers and businesses. Under his guidance, Hearst's display ad optimization initiatives have successfully enhanced engagement across its premier portfolio of local news websites, which collectively reach an impressive 60 million consumers each month.
Joel's expertise extends to managing multi-channel digital marketing services tailored for small and medium-sized businesses (SMBs) through LocalEdge, as well as agency-level advertisers via INVUE. His strategic oversight ensures that these campaigns are not only effective but also aligned with the complex business objectives of Hearst Newspapers. By leveraging advanced analytics and a relentless focus on collaboration, Joel drives initiatives that enhance customer acquisition and retention, ultimately contributing to the overall success of the organization.
In addition to his operational responsibilities, Joel is committed to people development, fostering a culture of innovation and continuous improvement within his team. His proficiency in B2B marketing strategy, coupled with his extensive experience in digital ad operations and corporate communications, positions him as a thought leader in the industry. As he navigates the evolving digital landscape, Joel remains dedicated to harnessing the power of technology and data-driven insights to elevate Hearst's marketing strategies and deliver exceptional value to clients and consumers alike.
Senior Vice President of Marketing Operations & Advertising Strategy at Hearst Newspapers in July 2013 to Present
Vice President of Marketing at Booker Software in February 2012 to July 2013
Vice President of Marketing at Yodle in September 2007 to February 2012
Product Manager at Register.com in April 2005 to September 2007
Marketing Program Manager at FatWire Software in February 2002 to April 2005
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Online Advertising
SMB Sales
Small Business Marketing
Small Business Online Marketing
Paid Search Strategy
Paid Search Campaigns
SEO
Product Marketing
Management
Marketing
Direct Marketing
Public Relations
Corporate Branding
People Development
Corporate Communications
Corporate Strategy Formulation
Display Advertising
Domain Names
Content Management
SaaS
Salesforce.com
Sales Operations
Customer Communication
B2B Marketing
B2B Marketing Strategy
B2B software
Lead Generation
Webinars
Eloqua
Marketing Strategy
Start-ups
Product Management
E-commerce
SEM
B2B
Enterprise Software
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Discover more about Hearst NewspapersWhat is Joel Laffer email address?
Email Joel Laffer at [email protected]. This email is the most updated Joel Laffer email found in 2026.
What is Joel Laffer phone number?
Joel Laffer phone number is +19175890031 and +12126492527.
How to contact Joel Laffer?
To contact Joel Laffer send an email to [email protected]. If you want to call Joel Laffer try calling on +19175890031 and +12126492527.
What is Joel Laffer net worth?
Joel Laffer has an estimated net worth of $375,000 to $499,999
What company does Joel Laffer work for?
Joel Laffer works for Hearst Newspapers
What is Joel Laffer's role at Hearst Newspapers?
Joel Laffer is Senior Vice President of Marketing Operations & Advertising Strategy
What industry does Joel Laffer work in?
Joel Laffer works in the Newspaper Publishing industry.
Joel Laffer Email Addresses
Joel Laffer Phone Numbers
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