Joanna Grimmond's Email

Senior Marketing Manager @ From June 2015 to Present (6 months) Marketing Director @ From October 2014 to June 2015 (9 months) Head of Marketing @ From March 2014 to October 2014 (8 months) London, United KingdomMarketing Manager @ From December 2010 to March 2014 (3 years 4 months) Marketing Manager @ Telstra serves over 200 of the world's top 500 companies across EMEA, Asia Pacific and US. Planned then oversaw global data product launches, led advertising initiatives via Internet and specialist magazines. Managed a budget per campaign for global products, interfacing with Marketing Managers in Australia, New York and Singapore. Commissioned and edited online and offline copy for web, direct mail campaigns and E-mail marketing, including targeted web copy and press releases. Undertook key word research and SEO planning for products, developed marketing collateral ranging from product overviews to brochures. Devised and executed marketing strategies for E-mail and internal communications, sent out mailshots to prospective and existing clients. Worked with lead generation agencies for business clients, passed leads to Sales people; adhered to brand guidelines across all marketing activity. From March 2008 to January 2011 (2 years 11 months) Marketing Communications Executive @ Jun 2007 - Mar 2008 Marketing Communications Executive THUS Plc, London THUS Plc is a leading business telecoms organisation; part of the Cable & Wireless Group. Delivered online and offline marketing communications from concept to delivery, across all product and sales channels. Spearheaded delivery of an online customer portal; provided product information to engage customers, thereby increasing sales and retention rates. Managed a budget per campaign, liaised with other departments and sourced media/creative agencies, ensured that costs were within budget. From June 2007 to April 2008 (11 months) Senior Competitor Intelligence Analyst @ THUS Plc, Glasgow/London Responsible for the UK-wide marketing model, set longer-term strategy and controlled the Market Insight budget of £150K. Devised recommendations, evaluated the potential of new products/services such as multiple channels, delivering insightful analysis. Managed the delivery of competitor intelligence services, created a portfolio of competitor and market related reports. Selected and managed market intelligence suppliers, built partnerships with research houses including Gartner, Datamonitor, Ovum. From February 2005 to June 2007 (2 years 5 months) Process Analyst @ THUS Plc, Glasgow Liaised with the senior management on the introduction of more efficient internal processes and procedures. Continually identified improvements, facilitated business process improvement and creation workshops to generate ideas. Built key stakeholder relationships, gathered stakeholder requirements, defined deliverables with timescales to gain process acceptance. Headed projects and led process work streams, co-ordinated with project managers and acted as a point of contact for the team. Delivered training for staff on areas of responsibility and contributed to ISO9000 awareness. From January 2001 to February 2005 (4 years 2 months) Team Manager @ THUS Plc, Glasgow Promoted to manage 10 advisors dealing with customer order enquiries on Boots account. From January 2000 to January 2001 (1 year 1 month) Customer Service Advisor THUS Plc @ BUSINESS SKILLS and PROFESSIONAL TRAINING Marketing: Marketing strategy; Leading campaigns; Merchandising; Advertising; Promoting products and services; Product launches; Press releases Finance: Creating and monitoring budgets; Tracking expenditure items IT tools: MS Office - Project, PowerPoint, Visio, Excel, Word, Outlook; Adobe - InDesign, Acrobat, Photoshop; updating website content From January 1998 to January 2000 (2 years 1 month)

Law @ The Open University From 2013 to 2018 MSc, Marketing @ Strathclyde UniversityMA (Hons), Politics @ The University of Glasgow Joanna Grimmond is skilled in: Competitive Analysis, Multi-channel Marketing, Marketing Communications, Team Management, Market Planning, Strategy, Management, Lead Generation, Marketing Strategy, Digital Marketing, Product Marketing, Marketing