Jim Rose

As Vice President and General Manager of KRON 4 at Nexstar Media Group, Inc., Jim Rose brings a wealth of experience and a diverse perspective shaped by his career across major U.S. cities including New York City, Salt Lake City, Seattle, and San Francisco. His leadership of KRON 4 encompasses not only traditional broadcast operations but also innovative digital platforms, including the pioneering 24-hour streaming app, KRONon, which serves as a vital resource for Bay Area viewers seeking real-time news and information. Under Jim's guidance, a dedicated team of 150 professionals delivers an impressive 19 hours of live news coverage each weekday, ensuring that the station remains a trusted source for local news.

Jim's expertise in integrated marketing and digital media has been instrumental in developing new revenue streams that leverage multi-screen solutions, effectively meeting the evolving objectives of advertisers and partners. His strategic planning and sales management skills have enabled KRON 4 to adapt to the rapidly changing media landscape, enhancing audience engagement through social media marketing and targeted email campaigns.

A firm believer in the power of collaboration, Jim emphasizes the importance of diverse viewpoints, which he credits to the talented individuals he has worked alongside throughout his career. His guiding leadership principles focus on fostering a culture of innovation, accountability, and continuous improvement, ensuring that KRON 4 not only meets but exceeds the expectations of its viewers and stakeholders. As he continues to navigate the complexities of the media industry, Jim remains committed to driving growth and excellence at KRON 4, positioning the station as a leader in both broadcast and digital news delivery.