ESC-Troyes (Ecole Supérieure de Commerce de Troyes), Champagne, France
A dynamic senior brand strategist with over 12 years of measurable experience strongly focused on the success of Fashion and Lifestyle companies through multi-channel initiatives. Expertise in key categories includes: comprehensive brand strategy and execution, PR, digital & social strategies, corporate partnerships, retail activation and content production. Ability to develop a unique vision and fresh ideas tailored
A dynamic senior brand strategist with over 12 years of measurable experience strongly focused on the success of Fashion and Lifestyle companies through multi-channel initiatives. Expertise in key categories includes: comprehensive brand strategy and execution, PR, digital & social strategies, corporate partnerships, retail activation and content production. Ability to develop a unique vision and fresh ideas tailored to business objectives of a brand. Fluent in English and German.
Global Director of Communications, Originals @ From September 2015 to Present (4 months) Senior Brand Marketing & Communications Consultant @ Clientele includes footwear, fashion, beauty and luxury lifestyle products.
Scope for various clients span and have spanned the following:
Build and execute high-impact launch/re-launch programs focusing on business growth and brand elevation.
Create overall marketing and commuication strategy focusing on all offline and online marketing touchpoints which include social media, ambassador programs, PR, partnerships, media optimization and events.
Identify opportunities, create narratives and build the content across all digital channels.
Work closely with in-house leaders to support brand, product, sales and company goals.
Create company-first brand profiles and define brand identities.
Advise on website launches, ambassador opportunities, and in-store implementations.
Own presentation of key marketing data, opportunities and findings. From 2012 to Present (3 years) Greater Los Angeles AreaMarketing Director @ Started this relationship as a brand and digital consultant, then quickly moved into Marketing Director role, maintaining current project-based relationship with this brand.
Owned entire marketing arms focusing on campaign development and execution, PR (traditional and digital), retail activation, sales positioning, social media, and corporate partnership securement as well as collaboration exploration.
Key team member which oversaw an entire brand relaunch and overhaul, which led to a 37% increase of sales. This included an overhaul in branding, logo, product, marketing strategy and all visual components.
Developed and defined brand positioning, values, tone and language of all corporate and brand communications.
Ensured plans met business objectives, delivered innovation, and built brand interest.
Managed two PR agencies focusing on short and long lead as well as celebrity and influencer marketing.
Grew social media following from 200 to 20K in a span of a few months through strong content strategy, PR and a strong digital influencer program placing product on key celebrities and digital personalities.
Built framework on ambassador opportunities, website launch and in-store events.
Secured and managed a company-first corporate partnership/collaboration with XTRA LIFE LYCRA and Repreve recycled fiber.
Managed and planned marketing budget. From December 2012 to May 2014 (1 year 6 months) Freelance Digital Producer @ Developed and produced a first-ever entertainment-driven sponsored “Our Story” on Snapchat for Samsung during the American Music Awards which featured Charli XCX, One Direction, Fergie, Iggy Azalea, Taylor Swift, Ariana Grande and many other key attendees and artists.
Produced an on-air bumper and video social media assets promoting the Snapchat activation and Samsung product.
Was an on-site producer for the Hollywood Film Awards partnering with Samsung and Twitter to pitch digital autographs to Angelina Jolie, Jared Leto, Jennifer Lopez, Chris Pratt, Reese Witherspoon, and other award attendees. From 2014 to 2014 (less than a year) Digital Brand Communications & PR, Senior Manager @ Managed PR and ambassador initiatives of a fashion vertical which specializes in collaborations: JewelMint with Kate Bosworth, StyleMint with the Olson twins, BeautyMint with Jessica Simpson, ShoeMint with Rachel Bilson, HomeMint with Justin Timberlake and intiMINT with Brooke Burke.
Oversaw PR agency to strategize on how to secure high-impact placements.
Partnered with celebrities and their management teams to leverage celebrity cachet to consumers, by managing celebrity asks and communication strategy.
Developed positioning, tone and language of all corporate and individual brand communications.
Monitored results of publicity campaigns, delivered reports and presented to executive team From 2012 to 2012 (less than a year) Global Digital Brand Manager @ Led strategy, development and execution of all digital and mobile marketing, content production, advertising, branding, and promotion.
Directed all digital media initiatives for a global lifestyle brand with $525M in revenue.
Drove brand experience across Web to increase awareness across multiple platforms and contributed to a 60% increase in e-commerce sales in 2 years.
Produced and oversaw global online content on Blog, Facebook, Twitter, YouTube, etc. to achieve a company-first 1.5+Million fan following. Also a first in female action-sports market.
Managed successful global social media campaign, boasting 5,000 entries from over 80+ countries and over 1 billion media impressions covering the campaign.
Developed digital campaigns for brand ambassadors and corporate partners including: Cynthia
Rowley, Pro Action Sports Athletes, Ford Motors, Stila Cosmetics, Schick Quattro, Teen Vogue.
Managed a digital PR agency as well as a digital creative agency. From 2008 to 2012 (4 years) Freelance: Online Business Development @ Developed custom ad programs and partnerships for potential beauty brand clients for TotalBeauty.com. From 2008 to 2008 (less than a year) Marketing Specialist @ Executed and coordinated all marketing efforts including public relations, advertising, and special events, targeting the high-end luxury interior design market alongside Director & VP of Marketing. From 2006 to 2008 (2 years) Head of Online Marketing @ Spearheaded all e-commerce marketing efforts for young contemporary sportswear website to maximize site traffic, drive brand awareness, create consumer engagement and design customer acquisition & retention programs.
Created and managed media relationships by pitching and writing press releases leading to increased exposure and brand visibility including features in US Weekly, LuckyMag.com, People and People.com Style Watch. From 2002 to 2006 (4 years) Marketing & PR Manager @ Served as lead PR contact by creating and managing media relationships with Weekly Publication Editors and Lifestyle TV show producers for consistent product/brand placement. Coordinated continual website improvements and provided content and voice for the website.
Gained company exposure through print, web and TV by landing US Weekly, California Apparel News, CBS, ABC’s Eye on LA, UPN, FOX’s Style File. From 2001 to 2002 (1 year) Brand Specialist/Educator @ Executed in-store launches, clinics, sales, event planning, and merchandising of major fragrance campaigns: DKNY, Donna Karan, True Star by Beyoncé, Tommy Hilfiger & more From 1998 to 2001 (3 years)
B.S., International Business & Marketing, Minor in Fashion @ California State Polytechnic University-Pomona From 1998 to 2003 Seminar for International Business and Cultural Studies @ ESC-Troyes (Ecole Supérieure de Commerce de Troyes), Champagne, France From 2001 to 2001 Jenny Pham is skilled in: Excel, Word, Basic Photoshop, Entourage, Omniture, Data Analysis, Google Analytics, Social Media, Blogging, Digital Media, New Media, Social Media Marketing, Digital Marketing, Online Marketing, Facebook
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