Jennifer Rabin's Email Addresses & Phone Numbers

📖 Summary

Associate, Mergers & Acquisitions @ Rothschild & Co From November 2005 to March 2007 (1 year 5 months) New York, NYSummer Intern, Strategic Projects @ Carnival Corporation From 2004 to 2004 (less than a year) Miami/Fort Lauderdale AreaAssociate, Private Equity @ Lazard Alternative Investments From July 2001 to July 2003 (2 years 1 month) New York, NYAnalyst, Mergers & Acquisitions @ Lazard Freres & Co. From June 1999 to June 2001 (2 years 1 month) New York, NYHead of Supply Operations and Analytics @ Vetted PetCare From June 2019 to October 2019 (5 months) Greater Los Angeles AreaAnalytics Consultant @ FTD From December 2019 to April 2020 (5 months) Director of Market Optimization and Analytics (Growth Team) @ Grubhub - Lead in-house multi-touch attribution modeling for Growth Team, including offline (TV, OTT) and digital (Display, SEM, Social, etc.) - Oversee marketing analytics, including A/B testing and conversion lift optimization- Market-level (DMA) media mix optimization to inform budget spend- Lead annual and quarterly planning of acquisition budget and new customer goal-setting across two brands and over 50 individual DMAs From April 2017 to May 2018 (1 year 2 months) Greater New York City AreaMonetization Analytics @ Facebook Retail vertical - Partnered with select retail clients with over $100 million of collective spend to measure campaign ROI, both online and in-store, for Mobile and Desktop- Liaised with 3rd-party partners to determine methodology, ensure analysis feasibility and conduct power testing From January 2014 to February 2015 (1 year 2 months) Greater New York City AreaDirector, Pricing and Analytics @ Provide Commerce (ProFlowers) - Drove over $3 million incremental EBITDA by conducting real-time alignment of supply and demand during peak holidays, using pricing and variable marketing spend (eg: Paid Search) as levers, based on elasticity learnings from extensive A/B price-testing- Led channel attribution modeling (inter- & intra-channel cannibalization effects of Display, Radio and TV) for Proflowers and Shari’s Berries brands. Created “CPO Threshold Model” (attribution-based maximum spend guidelines for channel managers) governing $120 million marketing budget and driving marketing efficiencies worth over $5 million- Led 5-year financial planning effort, which informed long-term capital investment planning. Also responsible for all delivery-based demand forecasting (for consumption by Supply Chain group) - Team included Director of Analytics, who led C-SAT (NPQ/NPS) & LTV analytics, as well as Shari’s Berries demand planning and holiday executionActivities/Skills:- A/B testing- Channel attribution- (DR) Marketing analytics (focus on Radio, Display, TV) - Web and pricing analytics- Consumer experience & lifetime value analytics (NPQ / NPS)- Shipping analytics of perishables- Financial and strategic planning- Liaison between Marketing and Supply Chain (ie, help align supply and demand in real time during peak holidays)- Operational forecasting- Excel expert (17+ years creating complex models from scratch)- SQL- GA, Coremetrics, Omniture, Tableau From June 2010 to January 2014 (3 years 8 months) Greater San Diego AreaSenior Manager, Pricing and Analytics @ Provide Commerce (ProFlowers) - Created comprehensive testing program to align peak-time customer expectations with shipping costs and supply considerations, resulting in over $5 million annual incremental EBITDA. Also partnered with IT to develop customized, in-house application to execute pricing strategies - Led site optimization (A/B, MVT) for high-impact and/or complex tests, including Upfront Zip Code Capture, calendar design and placement, strike prices and shipping charge placement and presentation, collectively resulting in over 10% conversion increase- Led demand planning for “Special” holiday programs; notably, Sunday delivery during Valentine’s Day 2010- Created and developed Store Coupon program, including NPV modeling, functionality, and CS conversation model, driving $1 million in annual cost savings - Led various analytics projects including Radio channel price tests, feature price and surcharge tests- Member of M&A team From April 2007 to May 2010 (3 years 2 months) Greater San Diego AreaVP, Margin, Pricing & Planning @ The Bouqs Company - Owned and managed real-time pricing and margins in seasonal business with perishable product and high demand elasticity. Scope consisted of core floral skus, accessories, shipping and surcharges - Led supply chain analytics, including sku, shipping and other variable line item COGS From June 2018 to April 2019 (11 months) Greater Los Angeles AreaSenior Director, Growth and Optimization @ 1-800-FLOWERS.COM, INC. - Led A/B testing and optimization program across 4 platforms (Desktop, Mobile, Tablet, App), resulting in over $4 million of incremental EBITDA. Focused on pricing, surcharges, site and machine-learning/algorithm-powered merchandising tools - Headed up emerging research into LTV/repurchase drivers and C-SAT survey results, resulting in $2 million in untapped retention opportunities - Led marketing analytics (SEM, Display/Retargeting, Radio, Affiliates, TV/YouTube) to assess campaign performance and inform spend allocation- Evangelized data-centric mentality across the enterprise, with focus on incrementality and insight actionability From February 2015 to March 2017 (2 years 2 months) Greater New York City AreaVP of Analytics and Operations @ Mrs. Fields Famous Brands