Jennifer Maltba
Director, Campaign Strategy at Ellucian | United States
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Jennifer Maltba serves as the Marketing Strategy and Special Projects Chief of Staff at Ellucian, where she leverages her extensive background in marketing communications to drive strategic initiatives that enhance brand visibility and engagement in the higher education sector. With over 15 years of diverse experience spanning agency, B2C, and B2B environments, Jennifer has honed her expertise in integrated marketing communications, allowing her to effectively brainstorm, develop, and execute comprehensive marketing programs tailored to meet organizational goals.
In her current role, Jennifer acts as a vital strategic liaison between the Senior Vice President of Marketing and cross-functional teams, ensuring alignment and cohesion in marketing strategies and execution. Her ability to motivate teams and influence stakeholders is complemented by her strong analytical skills, which she utilizes to assess campaign performance and optimize marketing tactics. Jennifer's leadership extends beyond project management; she is adept at fostering collaboration among diverse teams, ensuring that all voices are heard and that marketing initiatives resonate with target audiences.
Key projects under her purview include the development of innovative marketing campaigns that leverage data-driven insights to enhance customer engagement and retention. Jennifer's proficiency in strategic planning and communications has been instrumental in launching successful newsletters and other marketing collateral that effectively convey Ellucian's value proposition. Her commitment to excellence and her passion for higher education make her a pivotal force in shaping the future of marketing at Ellucian, as she continues to drive impactful strategies that resonate within the industry.
Director, Campaign Strategy at Ellucian in January 2025 to Present
Marketing Strategy and Special Projects (Chief of Staff) at Ellucian in January 2024 to January 2025
Principal Campaign Manager at Ellucian in January 2023 to January 2024
Senior Global Marketing Campaigns Manager at Ellucian in June 2021 to January 2023
Global Marketing Campaigns Manager at Ellucian in August 2020 to June 2021
Marketing Manager, Vertical Marketing at Cvent in April 2019 to May 2020
Marketing Manager, Event Cloud at Cvent in January 2015 to April 2019
Marketing Programs Manager at Blackboard Inc. in April 2013 to January 2015
Marketing Communications Specialist at ORBITZ in November 2010 to February 2013
Marketing Communications Specialist at Transportation Insight in January 2009 to November 2010
Advising Center Administrative Assistant at Appalachian State University in July 2007 to December 2008
2-5 Grade Reading & Math Tutor at Watauga County Schools in January 2007 to December 2008
Advertising Intern at Erwin-Penland in June 2008 to August 2008
Student Orientation Undergraduate Leader at Appalachian State University in February 2006 to January 2008
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Demand Generation
Integrated Marketing Campaigns
Data-driven Decision Making
Marketing-Sourced Pipeline
Campaign Strategy Development
Marketing Automation
Lead Nurturing
Data Analysis
Custom Content Creation
Change Management
Problem Solving
Cross-functional Team Leadership
Strategic Influence
Team Motivation
Email Marketing
Marketing Communications
Online Marketing
Advertising
Analytics
Blogging
Brand Awareness
Brand Development
Content Marketing
Copy Editing
Copywriting
Corporate Communications
Creative Writing
CRM
Digital Marketing
Editing
Event Management
Event Planning
Integrated Marketing
Marketing
Marketing Strategy
Media Relations
Newsletters
Online Advertising
Product Marketing
Project Management
Public Relations
Research
Sales Enablement
SEO
SEM
Social Media
Social Media Marketing
Social Networking
Strategic Communications
Strategic Planning
Web Content
Web Content Management
Writing
Facebook
Microsoft Office
Google Analytics
Leadership
Management
Time Management
Public Speaking
Teamwork
Event Marketing
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Discover more about EllucianWhat is Jennifer Maltba email address?
Email Jennifer Maltba at [email protected] and [email protected]. This email is the most updated Jennifer Maltba email found in 2026.
What is Jennifer Maltba phone number?
Jennifer Maltba phone number is +18289646753 and +12084482323.
How to contact Jennifer Maltba?
To contact Jennifer Maltba send an email to [email protected] or [email protected]. If you want to call Jennifer Maltba try calling on +18289646753 and +12084482323. (updated on October 29, 2024)
What company does Jennifer Maltba work for?
Jennifer Maltba works for Ellucian
What is Jennifer Maltba's role at Ellucian?
Jennifer Maltba is Director, Campaign Strategy
What industry does Jennifer Maltba work in?
Jennifer Maltba works in the Higher Education industry.
Jennifer Maltba Email Addresses
Jennifer Maltba Phone Numbers
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