Product / brand marketer with 7+ years of marketing and product management experience in the consumer entertainment industry. Ability to drive revenue, acquisition, and high customer satisfaction with creative, metrics-driven decision making. Expertise in digital and mobile gaming at start-ups and established companies. Specialties: Product Marketing Mobile Marketing Product Management Go to Market and Sustainment Strategy and Planning Brand Positioning / Messaging Consumer Marketing Integrated Marketing Communications Creative Development Cross-Functional Team Leadership Campaign Management, Analysis, and Optimization Project Management Product and Marketing Analytics Copywriting Consumer Research Social Media Marketing Email Marketing

Global Product Marketing Manager, Growth @ From September 2014 to Present (1 year 4 months) Stylist @ From August 2014 to Present (1 year 5 months) San Francisco Bay AreaManager, Mobile Product Marketing @ From July 2012 to August 2014 (2 years 2 months) Product Manager, Mobile @ Developed product and live services strategy for the top grossing iOS game, My Town 2. From January 2012 to July 2012 (7 months) San Francisco Bay AreaProduct Manager, Mobile @ Determine product strategy for product lines within PlayFirst’s hit Dash franchise and iPad portfolio. Responsible for forecasting and P&L. Create test plans to improve monetization, retention, and engagement based on metrics-driven decision making. Drive incremental revenue from advertising and dynamic promotions by working with marketing. From June 2011 to January 2012 (8 months) Associate Product Marketing Manager, Mobile @ • Developed and drove the go-to-market and overall marketing plans for download and iPhone games, including asset creation, site promotion, PR, social, email, and channel marketing. • Managed cross-functional teams to ensure the execution of integrated marketing campaigns. • Presented marketing improvement opportunities to upper management by developing a strategy to encourage brand building, create long-term value, and streamline asset delivery. • Routinely analyzed consumer survey results and make recommendations to influence product design, which resulted in higher customer satisfaction scores. • Led market research initiatives: conducted competitive analysis to determine opportunities for new IP and spearheaded concept testing to solidify PlayFirst’s portfolio of games. • Identified and launched 22 ROI-positive games on the Mac App Store, which resulted in it being PlayFirst’s 3rd highest grossing distribution channel for the company’s download business. From April 2010 to June 2011 (1 year 3 months) Business Technology Analyst @ • Facilitated project management activities: generate routine metrics dashboards by managing multiple databases, organize meetings with cross-functional teams, and interface with technical & business partners to ensure completion of project deliverables. • Led testing of a client’s new HR web portal by collaborating with team leads to develop test scripts and evaluating test data, which enabled the timely launch of the web portal. From September 2009 to March 2010 (7 months) Brand Marketing @ • Supported launch campaigns for Ubisoft’s Games4Girls brands by leading initiatives in advertising, packaging, PR, promotions, retail, and digital marketing for 10 holiday titles. • Developed creative briefs and led development of trailers, retail signage, and digital media. • Oversaw creation of a direct-to-consumer PC-DVD sent to 25,000 subscribers by managing agency deliverables, internal and first-party approvals, budget, and tight project timelines. • Drove the positioning, creative direction and redesign of the new Parent’s Corner site, which bolstered Ubisoft’s outreach to the parents of tween kids. • Managed asset creation, submission, and distribution to internal teams, NOA, and agencies. From June 2009 to September 2009 (4 months) Product Marketing Coordinator @ • Facilitated product marketing activities for the launch of a new IP, SimAnimals™: research, strategic planning, packaging, advertising, PR, retail, and event marketing. • Led implementation of SimAnimals.com by providing direction to The Sims’ web team and external agency. • Created messaging, creative briefs, and sell sheets for SimAnimals and unannounced SKUs. • Managed creation, approval, and distribution of assets by working directly with the Studio team. Provided assets to be used for marketing, trade show, and cross-functional needs. • Executed cross-sell ads, newsletters, and YouTube videos to reach The Sims community. • Supported tactical marketing plans to increase pre-awareness for 3 other titles. From May 2008 to April 2009 (1 year) Assistant to the Dean @ • Organized and managed over 30 domestic & international travel arrangements for the Dean. • Supported planning and coordination of large, campus-wide events. • Responsible for financial matters: processing reimbursements and purchase orders. • Corresponded with company executives and political leaders on the Dean’s behalf. • Analyzed office inefficiencies and made suggestions that improved project-turnaround time and inter-office communication. From May 2006 to August 2008 (2 years 4 months) Communications Intern @ • Organized the launch of PG&E’s carbon-offset program, ClimateSmart™, by managing staffing, advertising, and external communication for events with 50,000-300,000 attendees. • Provided recommendations during meetings with colleagues, ad agencies and media buyers, which drove 35-40 enrollments per day for ClimateSmart. • Created and edited company literature, web content, and residential & business collateral. • Evaluated the costs and results of marketing techniques, leading to reallocation of the budget to more profitable communication methods. From May 2007 to August 2007 (4 months)

B.S., Business Administration @ University of California, Berkeley - Walter A. Haas School of Business From 2005 to 2008 Lowell High School, San Francisco Jennifer Lim is skilled in: Product Marketing, Video Games, Product Management, Social Games, Competitive Analysis, Digital Marketing, Digital Media, Integrated Marketing, Mobile Applications, Mobile Devices, Forecasting, Start-ups, Cross-functional Team Leadership, Management, Strategy